Why is Influencer Marketing and SEO becoming so popular?
In recent years, Influencer Marketing (IM) and SEO have experienced a surge in popularity and it is closely linked with the fact that consumers are becoming less trusting in traditional advertising, the reason why is now considered as the game changer. People always tend to rely on recommendations and this kind of marketing relies on the public figures who have a huge impact on social media and on people’s decisions to catch their target customers directly, a powerful cost-effective strategy. It allows brands to deep into a larger and highly engaged audience, which creates trust and credibility, increases brand awareness and customer loyalty.
In addition, it is also important to understand the intersection between IM and SEO. Influencer Marketing is focused on the content creation and the SEO is the driving force that allows the content optimization. Such as influencer-generated content, comprehensive keyword research, analyzing content to align with brand messaging, and maximizing organic traffic. These efforts collectively contribute to achieving higher rankings in Search Engine Results Pages (SERPs) for pertinent keywords and phrases.
Influencer Marketing & SEO on Social Media
One great example is the e-commerce ecosystem on Instagram. This platform has become a focal point for Influencer Marketing. Influencers use a combination of storytelling, keywords, relevant hashtags and product description. This captures the audience’s attention and by the use of backlinks redirect them to the brand’s website or product information. This definitely facilitates tracking and analyzing conversion rates, providing invaluable insights for analyzing marketing strategies.
Some brands forget about the fact that there are intense challenges when talking about Influencer Marketing. For example: how to find the right influencer and create the confidentiality contracts. Nevertheless, with a right choice it can become a long term relationship and then be ambassadors of your brand.
In summary, when Influencer Marketing and SEO work together in most of the cases the result is highly positive. When understanding and using the two of them, brands can move forward and handle problems. taking advantage of a flexible approach that connects well with nowadays customers.
Admin (2023) Influencer marketing and Shoppable Instagram: A winning combination, SEOblog.com. Available at: https://www.seoblog.com/influencer-marketing-and-shoppable-instagram/
Bukhari, S. (2023) The dynamic duo: Digital Marketing and seo, Medium. Available at: https://medium.com/@syedasumankamran1122/the-dynamic-duo-digital-marketing-and-seo-7a13116e4523