Discover Digital @ HEC Montréal articles
Discover the articles Digital Media Campaigns
Social Media Advertising: Why 91% of Users Ignore Your Ads
Read the articleUltimate Guide: Digital marketing For Beginners
Read the articleThe paradox of social media for the fashion luxury industry
Read the article
The Power of Adtech: Optimizing Digital Advertising Campaigns for Maximum Impact
In today’s digital age, online advertising has become a vital component of many businesses’ marketing strategies and decisions. Adtech plays a key role in enabling…
Coca-Cola’s adaptation to the digital age thanks to digital marketing
You all know the world-famous brand: Coca-Cola! Since its foundation in 1892, the American company has been able to forge an important place for itself…
How to create an excellent digital marketing campaign
In today’s digital age, having a strong online presence is essential for businesses of all sizes. In this situation, digital marketing is a way to…
Conversion rate optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of leads generated from website visits. This occurs because the target audience reacts to…
This is what you need to know about the AAARRR Pirate Funnel
The Pirate Funnel is a framework designed to help businesses identify in which stage, or stages of the funnel the company is losing its customers.…
How has the IOS 14 impacted Social Ads?
written by Florine Paula Novembre 13, 2022 In order to connect with their audience and increase their leads, brands need to build solid Digital Marketing…
FIFA World Cup 2022
Every four years, the most important international football tournament creates global excitement and unites people all around the world to cheer on their nation in…
What is a cross-platform marketing channel, and why is it important?
Emerge cross-platform marketing In today’s modern society, social media platforms have become inevitable in everyone’s life. If you are a business student, you may hear…
How Audience Segmentation Can Help You Stand Out
In every industry, many are the customers that come in contact with products and services and they all present different characteristics, opinions and behaviors. Communicating…