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Ultimate Guide: Digital marketing For Beginners
Read the articleThe role of social networks in the digital strategy of luxury brands.
Read the articleHow Artificial Intelligence and Fan Communities Can Boost Social Media Engagement
Read the articleTowards an Olympic Games revolution with digital marketing?
The 2024 Summer Olympics taking place in Paris in a few months’ time will be the event of the year for sure. While these Games…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…
Emotional AI: The Key to Personalized Digital Marketing Success
Emotional AI is revolutionizing digital marketing by enabling brands to connect with consumers on a deeper, more personalized level. With this purpose in mind, emotional…
The Power of Visual Content in Digital Marketing: A Real-Life Case
In its formative stages, Airbnb faced a pressing challenge: instilling trust in users to book accommodations in unfamiliar locales. To confront this, the company harnessed…
Always #LikeAGirl’ Campaign: Impact of Emotional Storytelling on Digital Marketing Results
The “Always #LikeAGirl” campaign, launched in June 2014 by Always, a feminine hygiene brand under Procter & Gamble, stands out as an example of the…
Evolving Landscape: The Force of Influencer Marketing
In today’s dynamic digital marketing landscape, influencer marketing stands out as a formidable force, thus, reshaping the way organizations engage with their target audience. Originally…
AI and it’s Impact on Marketing Strategies
In the ever-evolving realm of digital marketing, AI has emerged as a revolutionary force. It has, thus, reshaped the strategies that businesses employ to connect…
Listening Now: Spotify’s Marketing Strategy
Spotify is a digital music streaming service that offers a diverse library of songs and podcasts. Users can access the platform for free, with ads…
TikTok challenges: converting trends into brand engagement
TikTok is a widely recognized and rapidly growing social media platform. The app is known for its diverse content, spanning from singing, cooking, storytelling to…