Nous remercions la Banque Nationale pour sa commandite qui nous permet d'offrir gratuitement le simulateur de Marketing numérique de HEC MONTRÉAL à nos étudiants du BAA !

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TikTok, an entertainment or a shopping platform?

Trends around shopping are changing TikTok used to be an app where people would post funny videos or clips of themselves dancing. All things considered, the app has drastically changed over the past few years. A trend of influencers doing product reviews has emerged where creators unbox and recommend products to their viewers. This trend […]