Nous remercions la Banque Nationale pour sa commandite qui nous permet d'offrir gratuitement le simulateur de Marketing numérique de HEC MONTRÉAL à nos étudiants du BAA !

Paid Search-What is it and why should you consider it

This article will adress the marketing method of paid search, also known as pay-per-click or cost-per-click. It is a form of digital marketing where search engines allows for companies and advertisers to show their ad in their results pages. The article will start off by addressing what paid paid search is, followed by its perks […]