Nous remercions la Banque Nationale pour sa commandite qui nous permet d'offrir gratuitement le simulateur de Marketing numérique de HEC MONTRÉAL à nos étudiants du BAA !

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The Rise of Ad Fraud in Digital Marketing

Digital marketing ad spend has increased exponentially over the past 5 years. It has been in every marketer’s tool box with its ability to reach specific demographics and people with specific interest, while also being able to track the effectiveness of these ads.  However, there has been a significant rise in ad fraud, as dirty […]