Nous remercions la Banque Nationale pour sa commandite qui nous permet d'offrir gratuitement le simulateur de Marketing numérique de HEC MONTRÉAL à nos étudiants du BAA !

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BookTok: A phenomenon of book marketing

Thanks to the popular social platform TikTok, there is a now new form of digital marketing for authors. « BookTok » phenomena is a subculture of the platform filled with various types of content. It includes content such as book reviews for readers to take part in. BookTok’s main demographic is women and popular genres include romance, […]