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Why is video marketing so powerful

Have you ever wondered if you should add some video marketing in your marketing strategy? The answer is yes!

The video trend increased rapidly in the last decades and still continues to this day. Above all, it targets the gen Z and millennials. This tool is especially relevant with the recent Covid-19 pandemic considering everyone uses even more the virtual world in their daily life.

What is better than to use this opportunity to develop powerful video marketing and increase your engagement with your audience?

Why is video marketing so powerful

With this article I will demonstrate why video marketing is so powerful with four reasons:


If you develop a big video campaign, it may look like a big investment. However, nowadays you can create interesting video with a low budget; thus, with a good strategy you will have a good return on investment.

According to Wyzowl research (Hubspot), “Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.”


A creative video shows much more clearly your product or your service. It helps the customer’s understanding which increases their engagement towards your product.

According to the same research on Hubspot, “94% of marketers agree that videos have helped increase user understanding of their product or service.”


Trust is the most important aspect to convince your customer to buy your product or your service. A video is interactive and creates an emotional bond with the viewer. It is a better way to show transparency than, for example, a post on Facebook with a simple picture. Therefore, video marketing will reach your audience at a different level than a picture or an email. This powerful tool will increase the trust they have towards your brand resulting in an increase of purchases.

For example:

“Eight out of ten people say that they’ve been convinced to purchase an app or piece of software because of a video.” (Hubspot)


By creating a bond of trust with a powerful video, you will increase your chance of building traffic and good leads. It will then generate a good audience engagement and provide quality data. Those leads create better understanding of how your customers interact with your brand. This data will be helpful with your future marketing strategies.

“So, for our website in September of last year, having our videos indexed increased organic search traffic by 10.6%.” (Wistia)


In conclusion, I hope this article convinced you to use this tactic because video marketing is powerful for your strategy and will help you be present on many channels, thus reaching your customers more.



Read Ash (2021), «7 secrets of Super Successful Video Marketing», Buffer, Retrieved on

Hookle (Oct 25), « What is video marketing and why is it important for small businesses», Retrieved on

Hayes Adams (2021), «What Video Marketers Should Know in 2021, According to Wyzowl Research», Hubspot, Retrieved on

Nottingham Phil (2019), « Can Video Drive More Search Traffic to Your Site?», Wistia, Retrieved on


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