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Voice search technology: How to optimize content for voice search?

Voice search animation

How voice search technology is changing the SEO landscape

The technology of voice search is transforming the SEO landscape. Recently, voice search has become increasingly common and dominated the search landscape. The technology has the potential to replace the search bar tech. The concept has now become the new way of making queries on the internet. In accordance with PWC, 65 percent of 25-40-year-olds talk to their voice-enabled devices at least once a day. Therefore, companies need to keep pace with this changing landscape by optimizing their platforms and websites accordingly.

What is voice search technology?

Voice search is a convenient technology that allows users to ask for information by speaking rather than entering text in a search query. The search can be done on any device with a voice input. Voice search has existed for several years and is, therefore, not an entirely new technology. However, in recent years, there has been an apparent breakthrough following the introduction of voice assistants such as Google Assistant, Siri and Alexa. 

How to optimize content for voice search technology?

As voice search is rising in popularity, companies need to ensure online content is optimized to serve this way of searching best. 

So how can you optimize your content for voice search?

  1. Answer specific and frequently searched questions: When creating content that you want voice search to recognize companies should optimize their content by using common phrases that people use in conversations. 
  1. Use conversational language: When people are using their voice devices they are using conversational language which usually includes longer search phrases. Therefore, as a company, it is crucial to focus on long tailed keywords. 
  1. Optimize your content for local SEO: According to The Meeker’s internet trends report, voice search is local to its nature. Therefore companies should focus on keeping their profiles and contact information up to date. Then, they can develop content that more easily answers location-based questions. 
  1. Accurately structure your FAQ page: As the users of voice search are using phrases, you must plan your content wisely. A good start is to organize an adequately structured FAQ page. This way, the content provides an immediate description and answer to their question. 

References:

Baldwin, C. (2022, August 8). How Voice Search Will Change the Digital Marketing Landscape. https://www.wsiworld.com/blog/how-voice-search-will-change-the-digital-marketing-landscape

Baer, J. (2022, May 31). How to Optimize Content for Voice Search. Convince & Convert. https://www.convinceandconvert.com/content-marketing/how-to-optimize-content-for-voice-search/

Dawson, J. (2022, June 17). A 2022 Guide to Voice Search & Its Importance. MRS Digital. https://mrs.digital/blog/why-is-it-important-to-write-for-voice-search/

Gupta, S. (2022, March 16). Voice Search Marketing: The Future Of Digital Marketing. Incrementors. https://www.incrementors.com/blog/voice-search-marketing/

PricewaterhouseCoopers. (n.d.). Consumer Intelligence Series: Prepare for the voice revolution. PwC. https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/voice-assistants.html

Panel®, E. (2021, March 11). How To Optimize Content For Voice Search: 13 Critical Factors. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/11/how-to-optimize-content-for-voice-search-13-critical-factors/

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