Discover Digital @ HEC Montréal articles
The most popular
The dark side of social media: Unrealistic beauty standards
Read the articleTikTok: how does the algorithm lead to misinformation and danger?
Read the articleStorytelling in Advertising – Apple Sells Emotions
Read the article
Predictive AI in Social Media Advertising: How to anticipate trends
By 2024 the use of AI is revolutionizing the way companies promote their products and services, through media platforms by assisting them in strategizing and…
4 Ways Generative AI is disrupting Search, Search Engines, and Digital Marketing
The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…
Blockchain and its Impact on Finance in Digital Marketing
Blockchain is no longer a new buzzword in cryptocurrency, it is now beginning to reshape the way we think about finance in digital advertising. Though…
Easy Fixes for 2024’s Biggest Digital Marketing Mistakes
As global digital marketing expenditure approaches $3.1 trillion by 2023, businesses are investing more than ever in digital channels. However, common digital marketing mistakes can hinder success. To achieve…
How harmful digital marketing fuels youth gambling
As human beings, we are constantly in search of sources of dopamine. For those unfamiliar with that word, Dopamine is a hormone and a type…
Kmedia Kills: Clickbait and Media Manipulation in South Korea
In South Korea, journalism faces a growing integrity challenge as algorithms increasingly determine the reach of news content. Fast-paced digital reporting to achieve high ranks…
The future of shopping: How personalization creates a unique customer experience
Nowadays, personalization has become essential for brands aiming to stand out in the crowd. Customers’ expectations tend to shift towards tailored experiences, and businesses that…
Is Email Marketing Beneficial for Your Business?
Email Marketing: A Digital Powerhouse Email marketing is still one of the best digital tools that companies can use today. It enables businesses to communicate…
How Making Your Marketing Accessible Can Become a competitive advantage?
Digital marketing has the power to reach millions of people, but what about the 1.3 billion individuals living with disabilities? Inclusivity is taking on an…