Discover Digital @ HEC Montréal articles
The most popular
TikTok Analytics – Understanding Key Metrics
Read the articleThe dark side of social media: Unrealistic beauty standards
Read the articleStorytelling in Advertising – Apple Sells Emotions
Read the articleHow Generative AI is Changing Content Creation
A digital creator’s workspace showcasing modern content creation tools, from video editing consoles to AI-powered workflows. This setup represents how generative AI is transforming the…
Growing as an Online Golf Coach With Digital Marketing
The world of golf coaching has entered a new digital era. The reputation that once required years of working with professional golfers can now be…
Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025
Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I…
TikTok Marketing: How It’s Revolutionizing the Beauty Industry.
What is TikTok? Since the global COVID-19 lockdown and the late 2010s, we’ve witnessed a significant increase in social media usage. In particular, the rise…
How digital marketing impact consumer behaviors?
Introduction Nowadays, digital marketing has become an indispensable part of our daily lives. The internet connections, digital devices, mobile applications, social media, and other digital…
From Tracking to Trust: Privacy Conscious Data Collection in 2025
With the evolution of the digital landscape, the importance of data privacy has been a growing issue in marketing. In the recent years, we have…
Restaurant marketing : The keys to a strong digital presence
After COVID hit, the restaurant industry collapsed. Facing major obstacles, from dining rooms being shut down, to a wide range of employees leaving the industry…
When algorithms create our desires, is marketing still human?
Have you ever logged onto Instagram and felt like the content you see is always the same? That’s perfectly normal. In fact, the content offered…
Influencer Marketing: The Future of Digital Marketing
With the fast growth of technology, digital marketing has gone through major changes. The classic online ads we used to see such as banners, pop-ups,…