How to become an internet marketer in three easy steps.
Ever dreamt about working from home while still earning loads of money? In that case, internet marketing is the perfect career path for you. During the 21st century, the internet and the digital world has gone from its infant stages of sending electronic mails and performing simple tasks, to becoming the largest source of information and communication in the world. For companies to stay relevant and competitive, they have to be present in the digital world of search engines and social media. As many companies still do not possess the skills necessary in to be eminent on the web, a huge market has been created and is up for grabs for those willing to learn the trade. In this article, three key skills are listed that undoubtedly will make you skilled in internet marketing.
What is an internet marketer?
Overall, an internet marketer is the person responsible for a company’s marketing operations online. The job can range from crafting marketing campaigns for email and social media, to Search engine optimization and digital marketing analytics.
Making money as an internet marketer.
So, how much does you make as an internet marketer? Well, the national average salary for an Internet Marketing Specialist in Canada is $69,547 per year. Not bad for a job that doesn’t require any collage education and that you can learn from your bedroom.
Three easy skills to learn to be an internet marketer.
SEO
SEO, or Search Engine Optimization is the process of getting traffic for free in search engines. The traffic can either be organic, editorial, or in the form of natural search results. SEO is a huge part of internet marketing and to the company’s success. If not done properly, the website will be located at the bottom of a search engine sea, consisting of millions of other companies websites. If you want to learn more about SEO’s Moz’s guide to SEO is incredibly comprehensive and one of the best places to start.
Keyword research
There are many different strategies that help you get through the infinite jungle of SEO’s. One strategy that I find very important for success is proper keyword research. Keyword research is basically the process where you research and determine which search terms that people search for and are relatable to your company’s business. The strategy is then to include them into your content so that your webpage, blogpost or any form of published content, rank higher on the search engine results page, also known as (SERP). Three main elements to take into account when doing your keyword research is
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Relevance
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Authority
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Volume
If you want to dig deeper into developing a strategy, I recommend watching this video.
Basic HTML
Knowing HTML might not be an internet marketing skill per say but knowing the backend code that make up a website will help you a long way when finding solutions to internet marketing issues. You do not have to be fluent in HTML, just knowing the basics of it will carry you a long way when having to fix errors, add small elements, or just modify existing pages.
So to conclude. Learning these three skills, you’ll have set up a great foundation for future career as a internet marketer and far sooner than later, you’ll find yourself managing large corporations internet marketing operations.
Sources
https://www.webfx.com/blog/marketing/7-skills-every-internet-marketer-should-have/
https://moz.com/beginners-guide-to-seo
https://www.youtube.com/watch?v=eGUEAvNpz48&feature=youtu.be
https://www.glassdoor.ca/Salaries/internet-marketing-specialist-salary-SRCH_KO0,29.htm
