Discover Digital @ HEC Montréal articles

When we have our own business, optimizing every penny becomes a priority, especially when we’re just starting out. For this reason, we’re always on the…

Nowadays, AI is the buzzword in industries, this goes the same for marketing. In the era of big data where consumers are flooded with information,…

Tuni is an educational platform created by three students from Universidad de San Andrés in Argentina. After a year and a half of learning and…

AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can…

In our fast-paced world of digital marketing, video content has slowly emerged as the undisputed champion. Undoubtedly, Online Videos have become the most important feature,…

In a highly competitive world where brands have to fight and compete for the same set of cons. It is without a doubt that many…

Storytelling is the practice of building a series of consistent narratives that help position your brand over time. We will see in this article how,…

In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they…

The advent of generative artificial intelligence (AI) is reshaping the digital landscape, especially in the realms of search engines and digital marketing. Traditional search engines…