About Digital @ HEC Montréal
Digital @ HEC Montréal, a site made by students for students, all for pedagogical purposes!
Have you ever had a discussion with a friend about x product and, a few days later, found an ad for said product between two Instagram stories. We could compare this reality to a two-way mirror; on one side, the consumer browses the web, on social media, leaves tracks, identifies that he likes travel on Instagram, shares his romantic weekend, looks for meal ideas… all while not seeing what’s behind it.
But what’s behind it? On the other side, the view is almost completely unobstructed; a view of our preferences, our occupations, our passions and much more… this transparency that the consumer offers to companies is among other things the source of so much advertising, but also of opportunities for targeting, retargeting, conversion.
Isn’t it fascinating? The digital world is so mysterious and fascinating. If you’ve been intrigued by this short situation in any way, you’ve come to the right place!
