Why optimize mobile site ?

How to optimize site for mobile. In the last ten years the rises of mobile users has been astronomical. In 2021, the number of mobile users is over 50% of the current traffic online.  Therefore, it is now essential to optimize your website by prioritizing the mobile version in order to reach a maximum of customers effectively.  This is where the consumers will get their Zero moment of truth, the mobile version could be a turning point for the majority of your future customers.

First of all, always keep in mind that mobile site comes first. You can work on your classic webpage once the mobile version is up and running without any errors. Has you could already guess, there is a few way you can improve your mobile website. Here are 3 important aspects you need to take into consideration when it comes to optimizing mobile site.

 

Optimize site for mobile

 

How to optimize mobile site ?

1. Structured

Have I already said think mobile first  If I didn’t, I am telling you once again… Think mobile first! When organizing your website, it is necessary to use responsive theme and adapt the amount of text\images considering it is going to be a mobile version. Keep it s

imple. Once the page is created you can use Google’s Mobile-Friendly Tool to test your different attempts.

 

2. Efficient

Customers will not try to access your mobile site more than once on their first attempt. Therefore, the first attempt needs to be perfect. In order to do this, you need to improve the loading time. It is, from afar, the most important aspect to optimize site for mobile, the customers want their experience to go smoothly and fast simultaneously. The web host you choose is going to play a major role in the loading time, therefore choose wisely.

 

3. Uncluttered

Finally, last but not least an optimized mobile site needs to be trimmed down. Google also created a tool to help you with this aspect, the Accelerated Mobile Pages or AMP. It is quite useful to remove unnecessary content or else. Other than AMP, it is also important to regulate your pop-ups. If you want a mobile-friendly website, your pop-ups (if there is and they are necessary) needs to be small, simple and easy to close.

 

What’s next ?

There it is, all the aspects to look for to have a great mobile site for your customers. Once you went through th

ese three aspects with the help of Google tools, you are good to go. On the other hand, you have to keep in mind that an optimized website is not everything, once your website is working efficiently you will want to optimize your SEO so that this perfect website ranks high in organic searches.

Cedric Limoges

2021-03-15