To start off, we need to define what a real influencer is. An influencer is someone with different levels of fame (usually multiple hundreds of thousands of followers) that have a real influence on his audience. They know how to engage their community and specialize in the use of social media. They are aware of different patterns that take place behind the scenes of their favourite apps and use it to their advantage.

The first step to use social media like an influencer is to know the community you want to target, and the community you can target. For example, if you want to become a fitness influencer, you have to know what your audience likes and dislikes as well as the demographics to connect with your initial goal. Furthermore, you will need to stay very active. The influence and fame they gathered comes solely from social media. You will need to engage with your community as much as possible so you stay relevant in their minds.

Another key element is to use other social media influencers  so you all can benefit from the community of the other. Sharing your passion and your skills as much as you can is very important if you are trying to build an online community. Some people learn about influencers by watching a video collaboration.

To continue, influencers make a significant portion of their income via influencer marketing. In short, brands get a lot from social media presence and choosing a great influencer to represent and share their brand or product can benefit them a lot. So, influencers create business e-mails or hire agents to filter and learn about possible opportunities that would match with their community.

Finally, they use optimization to be seen as much as possible. From specific keywords to promotion codes and amazing art styles, it is very easy to pique someone’s interest if they can see from the first minute the things that matches their personality.

How influencers use social media marketing