Why choose the B.A.A. program at HEC Montréal?

The Bachelor of Business Administration offers you the opportunity to become a digital expert while developing knowledge in several areas of management before focusing on your specialization. Human resources, finance, information technology, economics, accounting, sustainable development, international business, entrepreneurship and innovation, marketing: these are just some of the courses you’ll take during the core curriculum, which will give you a 360° view of the business world. It’s the ideal program if you’re passionate about the whole business world!

Let's take a look at your three years of high school

1st year

Start of core curriculum
Even if you know that your heart lies in digital technology, this is an opportunity to explore and broaden your horizons. A special feature of this first year is that you will always be with the same group of 60-70 students. This almost guarantees that you will develop a strong sense of belonging.
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2nd year

End of core curriculum and start of specialization
You will now have the option to create your own schedule! Although you will still have a few core courses to complete, you will finally begin your specialization. This is your opportunity to register for your first digital course, such as Marketing and Media (MARK 20113) or Digital Marketing (MARK 20118).
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3rd year

End of specialization
It's time to focus on your specialization! Not only will you be able to deepen your knowledge thanks to marketing courses, but don't forget that your learning extends beyond the classroom. Whether it's participating in a university competition or doing an internship, we encourage you to take advantage of this final year to enrich your career as much as possible.
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How will the digital enthusiast flourish at B.A.A.?

Even if the B.A.A. doesn’t cover all digital issues, that doesn’t mean you can’t become an expert in the field. On the contrary, the B.A.A. is three years that can be customized to suit your interests! Find out here how to combine your passion for digital with your course:

That's why choosing the B.A.A. program at HEC Montréal is the right choice for you!

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