Thanks to the sponsorship of the National Bank which allows us to offer the HEC Montreal Digital Marketing Simulator to our BAA students for free!

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Why choose the master's degree in user experience?

Develop a strong knowledge base in user experience (UX) practice by gaining an in-depth understanding of the essential concepts, activities, roles, projects and deliverables involved. Improve your user-centered ideation skills through design thinking, designing user interfaces (UI), prototyping, conducting user testing and analyzing relevant data, including analytics Web and qualitative and quantitative methods.

Some particularly fascinating themes that will be covered in your courses:

UX Prototyping

UX Prototyping introduces the basics of user interface design and UX mockup. This course aims to equip the student with a broad and comprehensive understanding of the methodologies, techniques and tools required in the design of digital interfaces.

UX Design

This course introduces the basics of UX ideation: how to apply the most used methods and techniques, guide innovation-focused Design Thinking workshops, integrate knowledge from UX research, and work in iterative cycles during UX prototyping .

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UX management

This course presents requirements and recommendations for human-centered design principles and activities throughout the life cycle of computer interactive systems. It is aimed at those who manage design processes and is interested in ways in which hardware and software components of interactive systems can improve human-system interaction.


The professors in this program are very active in research in the field of digital transformation of organizations, offer students numerous and interesting opportunities for supervision and funding (in the form of scholarships or research assistant positions). .

Our dissertation students have access to several chairs, laboratories and research groups.

• Chair of strategic management of information technologies

• Connected Health Research Chair

• Tech3Lab

• Digital meetings laboratory

• Information systems research group (GReSI)

etudiant m. sc. en commerce electronique HEC Montreal

In short, the master's degree in user experience is:

16 to 24 months

Of school journey

12 classes

Digital-specific that will improve your knowledge

1 thesis

Finish with a diploma

Who will make you stand out in the job market


"Ce B.A.A. m’a offert un véritable tremplin. J’y ai découvert que plusieurs domaines de la gestion m’intéressaient : j’ai donc choisi une spécialisation mixte pour élargir mes débouchés."
étudiant 1 baa digital hec
Yannick Kouassi
B.A.A. trilingue 2021
"Je ressors de HEC Montréal avec un énorme réseau de contacts et une expérience de travail véritable, deux éléments qui ont été déterminants dans l’obtention de mon emploi actuel."
étudiant 2 baa digital hec
Justine Durand-Tremblay
B.A.A. 2021
"Le B.A.A. offre de très bonnes occasions d’explorer le marché du travail : j’ai eu la chance de faire un stage en entreprise comme responsable marketing. Ça m’a permis d’obtenir ensuite un emploi permanent."
Lina Belghiti
B.A.A. bilingue 2021

Choosing a master's degree in user experience means choosing the option to refine your digital knowledge as much as possible! Your learning will set you apart on the job market!