If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if you have at least one social media account, such as TikTok or Instagram, you’ve seen this video at least once. Which reel am I talking about? Have you ever seen those videos where a big white gorilla is speaking like a human, vlogging, making jokes, running, laughing, etc.? Sorry to disturb the party, but this is fully AI-generated. You will tell me, “It’s obvious, a gorilla cannot speak,” but I will argue: if AI can make a gorilla speak like a real human, how far can it go? What happens if you replace the gorilla with a human figure? Would you say it’s also obvious?
Today, we’re going to discuss the humanization of AI in digital marketing strategies, what makes it a concern for consumers, and how we can distinguish between AI-generated content and human-created ads, videos, or posts.
Understanding AI humanization
30 November 2022, the day that people must remember: the introduction of OpenAI and the release of ChatGPT. This day is the turning point where artificial intelligence became an essential tool in human behavior. At the beginning, ChatGPT was used mainly to edit text, give information, correct grammar, etc. Nowadays, in 2025, AI has taken on a whole new dimension. Companies, individuals, and the government all use AI as a tool for growth, with a goal to even create human videos, human voices, and imitate human behavior and action.
The concept of “AI humanization” is simply the process of making AI-generated text or videos sound and feel as if they were written by a real person. The use of online tools to add human tone, emotions, and personal storytelling is key.
For example, Google has an exceptional AI called Gemini. What you may want to know is that they just launched the Gemini 2.0, in which you can have conversations or even tell stories. Google implemented an AI humanized voice, so it will respond in a human voice, with tone, vocabulary, and emotions.
AI’s role in today’s digital marketing
In 2019, Forbes reported that 86% of consumers prefer interacting with a human over a chatbot. Since AI became a powerful tool for companies, individuals, and governments, they had to find ways to make it feel more human — the start of AI humanization. So, what is the role of a “human AI” in digital marketing?
AI in business is not just a tool but a partner. It learns from massive data sets, recognizing patterns and predicting consumer behavior. This allows companies to create personalized ads for their target audience. You might ask, “Why not just let humans create ads using AI data?” So let’s see an example.
Imagine being Nike’s director, wanting to increase sales among 18–24-year-old soccer fans. After comparing 28 companies, a study found human ads perform well, but AI-enhanced versions outperform them by 75.7%. Clearly, human creativity combined with AI assistance delivers the best results.
A humanized AI can transform company growth — driving more customers, engagement, and loyalty through emotion and authenticity in ads.
Is AI a huge market in assets for the company ?
Humanized AI content is more engaging and emotional. It can create hundreds of personalized pieces in hours, capturing consumer attention and connection. It also makes your brand stand out from the competition. In a world of robotic revolution, humanized AI gives your voice uniqueness. Let’s compare two situations: AI marketing and Human marketing messages.
AI: “Hello, dear customer. Our summer collection is now available with 30% off. Check our website”A
Human: “Hey there, sneakerhead! Summer’s coming — 30% off all the sneakers you’ve been eyeing! Check that now !”
The difference in tone makes the message feel alive and relatable. On social media, human-sounding AI posts spark curiosity and conversation. For example, asking questions like “What’s the saddest story you’ve lived with a sneaker?” engages people emotionally and encourages sharing the content.
The danger of humanizing AI chatbots
The biggest danger: not distinguishing human from AI content. Some scams already use realistic AI ads. For instance, fake companies like “MadMuscles” have used military-style ads to trick users into giving financial information.
Another issue: emotional manipulation. Psychologists warn that people may form emotional bonds with AI chatbots. Imagine a skincare chatbot that acts like a friend, saying:“I totally get that, girl… You should try the GlowUp Night Serum.” The empathy feels real, but it’s programmed to sell. This raises ethical concerns, especially for younger users who may not realize the difference between genuine care and algorithmic persuasion.n.
Sources
- Quillbot (2025 May 13), “Benefits of Humanizing AI Content”, https://quillbot.com/blog/ai-writing-tools/benefits-of-humanizing-ai-content/
- LinkedIn (2024), “AI-generated ads versus human-generated ads: which converts better?”, https://www.linkedin.com/posts/neilkpatel_ai-generated-ads-versus-human-generated-ads-activity-7151959761981259776-Iyhw
- Forbes Journal (2019 October 2), “AI Stats News: 86% Of Consumers Prefer Humans To Chatbots”, https://www.forbes.com/sites/gilpress/2019/10/02/ai-stats-news-86-of-consumers-prefer-to-interact-with-a-human-agent-rather-than-a-chatbot/
- Lomitpatel (2024 September 14), “Humanizing AI: Why It Matters and How to Do It Right”, https://www.lomitpatel.com/articles/humanizing-ai/#whyishumanizingaiimportant
- Editorial team (2025 February 7), “Implications of AI Humanization on Digital Marketing”, https://www.outrightcrm.com/blog/implications-of-ai-humanization-on-digital-marketing/#:~:text=The%20new%20humanized%20AI%20thus,down%20on%20human%2Dcontrolled%20errors.
- Unknown (2025 May 25), “What is AI Humanization and Why Does It Matter?”, https://chatbrainy.com/blog/article/humanizing-ai-content/