While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the new technologies and how humans interact with them, Newsletters have risen as the most benefited alternative.
Discover below the 5 necessary tips to optimize you Newsletters SEO and make it become an invisible tool of positioning you need.
Tip 1. Think of your newsletter like a mini-website
Like blogs, newsletters need a structure to be easy to read. Write a catchy title that cointains the keyword that you will be focusing on in each newsletter edition. Also, add a subtitle that provides further information on the topic of the newsletter and that drives the reader to the following section with small paragraphs.
If possible, create a website with all the published editions so your newsletter subscribers and new people can access to them at anytime. This will also allow google to position the newsletter on the search engine so more users will be able to read it.
Tip 2. Turn every newsletter edition into a small story
Do not send information, create short stories that catch the reader’s attention. Start with describing a normal scenario or a problem that many subscribers can have recently experienced. Then offer a solution, and finish with a call to action (CTA).
Stories tend to catch readers attention in a more effective way, and people perceive them as more than a simple email or article. This way, subscribers follow the chronological order of the story, with higher chances of fully reading and sharing it. Each visit counts and enhances the SEO when people share it frequently.
Tip 3. Keep it mobile-friendly and human
Keep in mind that most of the newsletters users read the articles from their phones. Hence, the design should not only consider those who visit it from their computers, but more importantly, make it look good on phones. This might be translated into using more lists with bullet points and shorter paragraphs, as people find them easier to read from small screens
Additionally, this format is seen as more direct and simple but keeping the vocabulary natural is also crucial as people like to feel being talked by a human, not a robot. This makes subscribers feel more connected to the newsletter.
Tip 4. Encourage sharing and community
There is more to expand beyond the emailbox. Add share buttons linked to your project’s social platforms. Also, enhance the reader to share the newsletter with friends and family. Each time people share your newsletter, you obtain visibility and potential links to your newsletter platform
Thus, this boosts the SEO and grows the engagement and the community with the project.
Tip 5. Keep a routine and create expectations
SEO also consists on constancy. If the newsletter publications are irregular, it will be easier that users forget about it or why did they subscribe. Contrary, if new content is submitted in a regular basis (for instance every Sunday at 10am), subscribes will be waiting with eagerness for the weekly newsletter to come out, improving the CTR.
A great a example to understand this is to think on two trains. One is frequently late and tends to break down, while the other one is always departing on time. Which train ticket will you book for your next travel by train? There you have the answer!
Dont’t forget to share this newsletters!
Sources
Kyle Place. How to Create an SEO Newsletter: A Step-by-Step Guide. Sep 5, 2024.
https://www.kyleplace.com/post/how-to-create-an-seo-newsletter
Edwin Toonen. Yoast. How to create a good meta description. 23 June ,2024. https://yoast.com/meta-descriptions
Rick Tousseyn. What is Metadata in SEO?. August 10, 2024.
https://www.teamlewis.com/magazine/seo-metadata-best-practices-on-page-optimization