When we have our own business, optimizing every penny becomes a priority, especially when we’re just starting out. For this reason, we’re always on the lookout for ways to launch our marketing campaigns on a low budget… but what would you think if I told you that there are free tools that could help make your business go viral? Yes, it’s possible, and it all comes down to making the most of these free tools and platforms we already know.
The Perfect Platform
TikTok has become a promising platform for business owners and content creators. But… what makes it so appealing? It’s no secret that we’ve seen people go from unknowns to major influencers in a matter of weeks or even days. How did they do it?
Going viral is a blend of strategy and a bit of luck. Some people find themselves on the screens of millions by chance, while others achieve high numbers thanks to a solid marketing strategy.
The Strategy
Knowing that TikTok is a free tool has the potential to make your business go viral ,the next step is understanding what’s the key to get your business there.
– Hashtags Define Your Reach: To go viral on TikTok, it’s essential to understand how the TikTok algorithm works, and hashtags are a vital part of it. Hashtags help the algorithm decide who will see your video based on their interests.
Not using them could mean your video shows up to an audience completely outside your target, and the engagement on your video may not be high enough to go viral. For this issue, some free tools for hashtag research can help you identify the most effective hashtags for your business.
– Grab Attention in the First Few Seconds: The longer users watch your video, the more TikTok’s algorithm will recommend it. Start with eye-catching phrases or actions that hook your audience immediately and go straight to the point.
The free analytics provided by TikTok can help you analyze how long users are watching your video. This information can guide you in assessing whether you need to improve your video engagement strategies.
– Shares or likes? : Although many believe that likes are key to a post’s success, this rule doesn’t apply to TikTok. In fact, the algorithm places higher value on the number of shares your video receives. That’s why boosting the number of shares should be your main focus when posting.
– Not Comfortable on Camera? No Problem! : The truth is…not everyone feels comfortable promoting a product online with their own image. Fortunately, there are alternatives to sidestep this challenge.
A popular trend nowadays is creating promotional videos with free tools using AI. You can use an AI “text-to-speech” tool, an AI image generator, and a basic video editing app. Write an engaging script, add relevant images, and that’s it! Your content is ready in minutes.
The next step
Once we’ve captured our audience’s attention on TikTok with the help of free tools, the next step is to direct them to another key platform: Instagram. Here, we can deepen the relationship and strengthen customer loyalty.
On Instagram, users are more likely to see your posts regularly in their home feed, allowing them to stay updated with your latest news. This is different from TikTok, where the “For You Page” doesn’t necessarily show all your posts to followers consistently. Instead, Instagram fosters a more reliable connection, ensuring that your customers stay informed with every update.
In today’s digital age, understanding how online platforms and their tools work is essential for achieving business success. Make the most of the free tools they offer and take your company to the next level, make your business go viral !