Moi d’abord
Digital marketing and e-commerce manager
Job description
Job duties
Digital marketing & e-commerce (Shopify)
– Optimize our Shopify store: SEO, conversion, mobile UX, navigation
– Test and integrate useful Shopify apps (loyalty, upsell, reviews, etc.).)
– Collaborate with other divisions (content, customer service, operations) to improve user experience
– Optimize site SEO (product pages, articles, categories) to improve organic visibility
– Implement tracking tools (Google Tag Manager, GA4, Shopify Analytics)
– Track key indicators (add-to-cart rate, abandonment, conversion, AOV, etc.) and propose concrete performance-based actions
Email marketing (Klaviyo)
– Define and optimize flows (abandoned cart, welcome, etc.)
– Segment audiences to maximize engagement
– Work in duo with content person for execution (copywriting, design, integration)
– Track campaign performance (opens, clicks, conversions) and make recommendations to improve performance
Digital advertising
– Plan, manage and optimize digital advertising campaigns (Meta Ads, Google Ads, Pinterest Ads)
– Segment audiences, carry out A/B tests, analyze performance (ROAS, CPA, CTR, conversion rate) and adjust strategies on an ongoing basis
– Coordinate creative production
– Constantly monitor new tactics to improve acquisition
Job criteria
This is for you if…
– Acronyms like ROAS, CPC, AOV, and LTV hold no secrets for you.
– You spend more time in the Ad Library than in a real bookstore.
– You subscribe to too many newsletters just for inspiration.
– You don’t believe in posts that go viral for no reason; you always want to understand why!
– You want a central role in a small, passionate team, with great responsibilities and a lot of impact
Skills required for the position
– 3 to 5 years of experience in digital marketing (ideally in Shopify e-commerce)
– Very good command of Shopify, Klaviyo, Meta Ads
– Good knowledge of SEO
– Experience in marketing strategy or content coordination (an asset)
– Comfortable with data: able to read, interpret, and draw concrete actions from it
– Natural curiosity to test, learn, and optimize
– Structured, rigorous, and autonomous mindset
– Excellent command of written French
Working hours
Benefits
Working at Moi d’abord means joining a small, passionate team where your work will have a real impact. You’ll have the opportunity to explore various aspects of digital marketing, learn continuously, take initiative… and grow with us!
If you’re not afraid to work hard but want to have fun doing it, you’ll definitely enjoy working with us!
As a bonus, you’ll get great discounts on our products, unlimited coffee and matcha, flexible hours, hybrid work, and fun team activities!
Other information
Company description
For nine years, our online store has been at the heart of our growth. Today, we are looking for a key person to lead our digital marketing and e-commerce strategy!
* We don’t just want your resume, we want to know who you are, what makes you proud, and why you think you’re the right fit for us!
Company description: Moi d’abord is a brand focused on well-being, cocooning, and the art of self-care, one sweet moment at a time.