AI4Eyes
Implementation of a digital marketing strategy and website optimization
Job description
Job duties
Marketing strategy execution
– Participate in the implementation of the AI4Eyes marketing plan
– Create monthly campaign schedules, segment customer journeys and track performance indicators
– Write, edit and publish content on various channels
– Audit and improve the website (under Wix) for usability, clarity, conversion and SEO
– Update pages to reflect product value, customer needs and clinical credibility
– Monitor and analyze site performance (traffic, bounce rate, lead generation) LinkedIn and social media marketing
Develop a LinkedIn content strategy tailored to healthcare professionals
– Create visuals, expert publications and campaigns to increase visibility
– Track engagement indicators and propose continuous improvements
The intern will work closely with the Executive Product Manager to plan, execute and adjust key marketing initiatives. The aim is to generate awareness, interest and qualified leads before launching the product.
Job criteria
The ideal candidate is enrolled in a bachelor’s or master’s degree program in marketing, communications, digital media, or business administration, with a strong interest in health technologies, visual storytelling, and digital strategy execution.
Skills required for the position
Execution of digital marketing campaigns (planning, publishing, analysis)
• Graphic design with Canva, Adobe Express, or similar tools
• Video editing (CapCut, Adobe Premiere, Canva, etc.)
• Web content management (ideally using Wix)
• Social media strategy, particularly for LinkedIn
• Writing for the web and social media
• Proficiency in Microsoft 365 (Excel, Word, PowerPoint, Teams)
Assets:
• Experience with HubSpot or another CRM platform
• Knowledge of SEO, conversion optimization, and analytics tools
• Understanding of the healthcare, medical technology, or regulated industries
• Proficiency in a European language (Spanish, German, or Italian)
Working hours
Benefits
Other information
Company description
AI4Eyes is an innovative Canadian company developing a digital platform specializing in the collection, analysis, and utilization of clinical data in optometry. Designed as software as a service (SaaS), AI4Eyes aims to modernize the management of eye diseases, particularly dry eye, by providing eye care professionals with intelligent, effective, and patient-centered tools. The platform allows clinics to standardize data collection during exams, structure relevant information in clinical dashboards, and automatically generate recommendations, personalized reports, and treatment plans. By leveraging artificial intelligence and automation, AI4Eyes improves the quality of care while reducing administrative burden. AI4Eyes collaborates with AI experts, optometrists, and researchers to develop a robust, scalable, and clinically relevant product. The goal is to transform clinical data into actionable insights, promote applied research, and optimize daily practice. AI4Eyes aims to become a leading player in the field of smart optometry, serving a more connected, personalized, and preventive approach to eye care.