The world of golf coaching has entered a new digital era. The reputation that once required years of working with professional golfers can now be built faster through social media by developing its own audience. Nowadays, Golf mentor build their reputation as much online as on the course. Dan Grieves, for example, is a professional golf coach known for his innovative methods. He has been coaching online for a long time and has become one of the biggest influences in the short game. While Dan was already a successful coach before starting online lessons, for many newcomers, this new way of operating makes it much easier to gain credibility.

The secret recipe
Before the rise of online visibility, golfers who needed a coach often relied on the pro at their local golf club, which remains a reliable option. However, most beginners now start learning online through social media, which is a more accessible and significantly cheaper option. Coaches who collaborate with major golf influencers and share valuable tips can build a rapidly growing audience. Success for many of these mentors translates to a unique personal branding. For example, sharing a journey from amateur to pro and building a thoughtful narrative creates an emotional connection with the audience. We see more and more swing tutorials and analysis on platforms like Instagram or TikTok that help the average golfer understand the basics of the golf swing. The primary marketing strategy we observe on social media is to earn the audience’s trust by posting high-quality content. The secret is to teach first, sell later.

Online engagement
Posting quality content is the first step to attracting views and clients, but substainable growth relies on experience. Live Q&A sessions, swing reviews and client testimonials ensure that your marketing is clear to your audience and they understand what they will recieve if they decide to enroll with your program. To scale up to an online golf academy, humanizing your offer will reach you customer far more effectively than paid ads. Coaches who reply personally to questions, celebrate achievements online, and create safe learning environments are the ones who truly succeed.
References
- Stickney, T. 9 Step Marketing Process for Golf Instructors. Golf in the Life of. https://golfinthelifeof.com/marketing-process-for-golf-instructors/
- Dan Grieve. Bespoke Online Coaching. Retrieved [2025-11-11], from https://dangrieve.com/bespoke-online-coaching/
- Pexels. Person swinging golf club on green field [Image 2]. Pexels. https://www.pexels.com/fr-fr/photo/personne-swinging-golf-club-sur-terrain-1325659/
- Pexels. Homme enseignant fille comment putter [Image 1]. Pexels. https://www.pexels.com/fr-fr/photo/homme-enseignant-fille-comment-putter-1325652/