Discover Digital @ HEC Montréal articles

In the realm of streaming services like Twitch and Kick, digital marketing analytics play a pivotal role in driving audience engagement, enhancing user experiences, and…

Introduction We are living in an age where all industries are undergoing significant transformations, with the retail sector standing at the forefront of this innovative…

Influencer Marketing Staying ahead in digital marketing often requires embracing innovative strategies. One such strategy that has gained tremendous traction is influencer marketing. This article…

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of…

Understanding the algorithms that power our favorite platforms is crucial. In this exploration, we delve into the inner workings of Facebook’s algorithm, deciphering the mechanisms…

Copywriting for E-commerce First of all, a lot of entrepreneurs who have an E-commerce use copywriting every time, but they don’t know about it. It’s…

Introduction The future of digital marketing jobs seems bleak with AI (Artificial Intelligence). Digital marketing is an industry rapidly evolving with the advent of new…

You have been given a promo code for a free trial for semrush. Maybe your digital marketing professor gave it to you, or maybe you…