Discover Digital @ HEC Montréal articles
Discover the articles Content Marketing
Nostalgia Marketing: How Brands Turn Memories Into Sales
Read the articleWhat happen if the line between AI and human disappear… ?
Read the articleThe Power of User-Generated Content : How Authenticity Builds Brands
Read the articleHow to use AI to create unique content
In today’s digital age and the constant battle for attention online, creative and unique content is the key to success. Feel free to try to…
TikTok Marketing in 2024: Engaging the Digital Frontier
TikTok plans to transform marketing methods by 2024, making audience engagement more dynamic and powerful. The growth of TikTok marketing has provided new opportunities for…
Make The Most Of UGC In Your Marketing Strategy
User-generated content, or UGC, can be a high-impact tool for content marketing. It allows you to maximize the creativity and authenticity of your audience. So…
The Rise of Social Commerce: Transforming How We Shop Online
In recent years, there’s been a notable shift in how we shop online, thanks to the merging of social media with the convenience of e-commerce.…
UGC Marketing: an Efficient Concept That Will Save Your Brand Time AND Money
With the rise of how important social media is in our generation, big and small brands have no choice but to pay attention and incorporate…
Deep Learning Algorithms in Personalised Marketing: Should You Be Worried?
In the realm of digital marketing, the use of Artificial Intelligence (AI) has been rapidly gaining popularity. Two particular uses of AI in the context…
Xiaohongshu, lifestyle inspiration for Chinese youth: Marketing strategy on social media
What is Xiaohongshu? Originating as a forum for members to exchange shopping experiences abroad in 2013, Xiaohongshu has now developed into a social shopping platform.…
Unveiling the Power of Social Media in Digital Marketing Strategies
In the dynamic realm of digital marketing, where trends shift like sands of time, one constant remains; the undeniable influence of social media. From Facebook…
TikTok: Marketing’s One-stop Shop
Created in 2016, TikTok is one of the most popular social media platforms with more than 1.7 billion users, presenting a vast variety of short…