Digital Responsibility at HEC Montréal
Our digital uses, and now those linked to artificial intelligence, are profoundly transforming the way we learn, teach and collaborate.
But behind every e-mail, video conference, online query or data processing by AI, there's a very real carbon footprint.
What is responsible digital?
Digital Responsibility aims to reduce the environmental, social and ethical impact of digital technology and artificial intelligence, while preserving their positive contributions.
This collective approach encourages a more sober, equitable and inclusive use of emerging technologies.
This collective approach encourages a more sober, equitable and inclusive use of emerging technologies.
Design
Design eco-efficient digital services (high-performance, accessible, frugal)
Extend
Extending the life of equipment and encouraging re-use
Reduce
Reduce energy and unnecessary data
(lightweight formats, rational storage)
(lightweight formats, rational storage)
Training
Training and raising community awareness of sober and conscious use
Best practice guidelines for digital sobriety
Université de Montréal, HEC Montréal, Polytechnique Montréal and Université TÉLUQ have joined forces with the Collectif Numérique responsable et soutenable to make digital technology a driving force behind universities' social and ecological transition.
This reference framework proposes 28 evolving and adaptable best practices, designed to guide everyone's actions towards a more sustainable, more responsible and more humane digital world.
Events and conferences
Discover the university theses written by HEC Montréal students on the themes of digital, innovation and sustainability.
This research provides an insightful look at the challenges of digital responsibility and its economic, social and environmental impacts.
Consult the calendarThis research provides an insightful look at the challenges of digital responsibility and its economic, social and environmental impacts.
Training with the Fresque du Numérique at HEC Montréal
Take part in an immersive workshop to better understand the environmental and social impacts of digital technology and artificial intelligence.
Take part in these collaborative activities to learn how to take action on your own scale.
Participate in a workshopTake part in these collaborative activities to learn how to take action on your own scale.
HEC Montréal research reports
HEC Montréal researchers and practitioners are studying digital transformations and issues related to sustainable artificial intelligence.
Consult their reports to discover the latest research results.
View reportsConsult their reports to discover the latest research results.
Responsible digital briefs
Discover the university theses produced by HEC Montréal students on digital, artificial intelligence and sustainability.
This work offers an informed look at the economic, social and environmental challenges of responsible digital business.
Read the memoirsThis work offers an informed look at the economic, social and environmental challenges of responsible digital business.
Our students' articles on digital responsibility
Marketing numérique
Marketing Strategy
Reading time : 19 minutes
Dans un plan de marketing numérique, comment concilier les objectifs de performance à court terme avec la vision stratégique de long terme ?
Sommaire exécutif La croissance continue du marketing numérique incite de nombreuses organisations à privilégier des tactiques de performance immédiate, par exemple, SEA ou les bannières…
laizhuotong
18 October 2025