Audit de performance marketing numérique

Digital marketing performance audit

As part of the Digital Marketing course in the Bachelor of Business Administration program, our brilliant students will be at your service to analyze the performance of your digital marketing.

What deliverables will I benefit from?

Transformed into junior analysts for the duration of a 3-month session, our herbal experts will produce the following deliverables:
Recommendations
Web performance indicators, traffic audit and media plan (XLSX)
Modeling
Web conversion paths and optimization recommendations (PDF)
Analysis
or Google Ads keyword purchasing audit (XLSX)
Audit
SEO / natural search (XLSX)
Audit
social media (XLSX)
Audit
user experience (VIDEOS)
Presentation
strategic audits and recommendations (15 minutes at the end of the session - PPTX)

Are there any charges?

No, but we do need a little support from you:
Access to your Google Analytics
15 minutes
Export some of your social media reports
15 minutes
Answer a few questions during the session
15 minutes
Attend the final presentation at the end of the session
15 minutes

Do I have to share personal or customer data?

No, no customer data, just anonymized web data from your Google Analytics or social media. All our students will sign a confidentiality agreement on behalf of HEC Montréal. This data will never be shared externally and will remain confidential. Google Analytics access will be removed from students at the end of the session.

How do I register? 

To register, simply fill out the Google Forms form at the bottom of the page or click on the button below.
Register

Customer testimonials

While this work remains at no cost to you and is carried out by novice undergraduate digital marketing students, feedback from the companies we’ve helped in the past remains very positive.

"The tools provided to students like SEMrush or GERU are the same ones my digital agency uses!"

"I knew my SEO in Google, but I'd never had a 360 view of my business on the Web!"
"Wow, I had no idea I'd wasted so much money on advertising without knowing the ROI for my business."

Interested?

Please complete the form below before April 16, 2025. If you are selected, you will be required to present your project in 15 minutes on May 6 or May 9, 2025.