Here is our ultimate guide on digital marketing for Beginners.
What is digital marketing?
We understand that things can feel overwhelming initially, to help you get off to a smooth start and put your business on the map, here’s your ultimate, beginner-friendly guide to digital marketing. First, let’s define the term. To put it simply, digital marketing is using email, search engines, and social media to sell and promote your products. In other words, it is about curating and optimizing a digital presence so you or your business are the obvious answer to your ideal customers.
How does it help my business?
Building a solid digital presence from the beginning is key to your success. Imagine yourself wanting a bathing suit, you start by searching the web to know what is available. For the swimsuits that please you, you will consult not only the product itself but mainly the reviews, what is said about the brand, and you will probably even consult your family and friends who already bought from the company. Additionnally, like many, your decisions – 97% of customers to be precise – will be based on your online findings. Building your online presence for your business is about making it clear to your potential customers that your brand is made for them and that you are trustworthy.
Where should I start?
Here’s a simple way to start digital marketing for your business as a beginner:
1. Define your target audience
Ask yourself, who is your ideal audience? How can you meet their specific needs? Being aware of it will help you create content that has an impact and that drives traffic to your business’ website. You will be building an online presence that speaks directly to them, making their experience with your brand personal and relevant to their needs. Remember, if you target everyone, you are targeting no one.
2. Choose Social Media Platforms that make sense to your target audience
As a business owner, you might wonder where to invest your money and your time in digital marketing, here are a few tips to help you. Be aware of where your prospects already are and what platforms they are using. The way your audience will interact with brands is also different. For instance, while Gen Z values brands that are transparent and responsive to their question, Gen X values brands that are visible and active whether in the reviews or on social media.
3. Tell your customer to leave a review
Encourage satisfied customers to share their positive experience for future clients to see and build their trust in you. Although mistakes happen, do not let them unaddressed online, respond to the good and back feedback to let customers know that you care about their experience with your business.
4. Use keywords in your website to rank higher in Search engines
SEO is a powerful tool to make your business known, 89% of marketers believe in its critical role in digital marketing. Furthermore, optimization in SEO is about making your website easy to find through keywords that your target audience uses. Think about what keywords make sense in the daily life of your target audience. Use keyword tools to confirm your thoughts and to not let anything to luck.
5. Develop a Targeted Email Marketing Strategy
Last, an email marketing strategy will help your new business to build a one-on-one relationship with a customer. You can use tactics such as stating their names in the email to make your exclusive offers feel more personal.
There you go! Now that we’ve covered digital marketing basics for beginners, you are now ready to tackle your digital marketing journey. Although there is a lot to learn, there are a lot of resources online to help you along the way.
Bibliography
DigitalMarketer. The Ultimate Guide to Digital Marketing. DigitalMarketer. https://www.digitalmarketer.com/digital-marketing/?srsltid=AfmBOorgOejfa6oYdkmC4BP4JlDbThP7zlvY9n90iwjb7HJZetXHFpEF
InDigital. Generations Use Social Media: Boomers, Gen X, Millennials, Gen Z. InDigital. https://indigital.rs/en/how-different-generations-use-social-media-boomers-gen-x-millennials-gen-z/
Shaffer, Dan (January , 2025). 45 Digital Marketing Statistics That Will Impact Your 2025 Strategy. SEO.com. https://www.seo.com/blog/digital-marketing-statistics/
Travelers. 5 Ways to Use Digital Marketing to Grow Your Small Business. Travelers. https://www.travelerscanada.ca/prepare-prevent/business/5-ways-to-use-digital-marketing-to-grow-your-small-business