We are entering a cookie-less world, especially regarding 3rd party cookies. To overcome the targeting challenges, marketers must take back ownership of their data by taking their technology contracts in-house. Email Marketing is a form of traditional consumer marketing, and it is still an effective tool that we shouldn’t ignore. This article will discuss the importance of Email marketing in the current AI era, what makes your EDM outstanding, and lastly, how to utilize AI-powered tools to improve efficiency and effectiveness.
Importance of Email Marketing
According to Statista, the number of global email users amounted to 4.37 billion in 2023 and is set to grow to 4.89 billion users in 2027. This made Email a dominant marketing channel and the largest and most lucrative channel for marketers, with a higher ROI and conversion rate compared with others. EDM has gone through the ebbs and flows of network marketing tools for many years. And it remains the main marketing tool for many enterprises or businesses to manage deep member relationships directly.
Trends and tips with the rise of AI
For starters, the hyper-personalization is critical for email marketing. From simply adding the recipient’s name at the beginning of the email to sending exclusive content or discounts for different consumers, tailored experiences and content segmentation can increase the open rate.
In addition, there is an increasing population using mobile exclusively for email. Hence, advertisers ought to create an email for a mobile-friendly experience with responsive email designs, clear CTAs (Call to Actions), and simple layouts.
AI can assist with the aforementioned tasks and even do more. Conducting precise A/B tests and optimizing mailing times also benefit EDM. Of course, AI provides significant help with content creation and automation, which considerably speed up the process.
Conclusion
Email marketing is far away from being outdated in this AI era. In fact, it is gaining importance in the future cookie-less environment. By effectively leveraging AI-powered tools, such as conducting automation, personalization, and precise analysis, advertisers can achieve even more promising results in their email marketing.