Today’s digital marketing is focused more and more on connecting a brand to its consumers. AI is emerging as a game-changer for how brands manage their clients. Its new technology is a powerful tool that can be used to make these relationships more personalized and efficient. From automating repetitive tasks to analyzing large datasets, AI can generate content personalized for its audience, as well as predict future SEO trends and suggest keywords to improve a brand’s marketing performance. This short text will explore how AI is beneficial in digital marketing, through the creation of content, analysis of datasets, automation of advertising and the improvement of SEO.
Content Creation
The creation of content is the most appealing approach to use AI for, in digital marketing. AI can be instructed by marketers to write marketing content, such as captions, social media posts, emails, blogs and more. Generative AI can also be used to create multimedia likes images, videos, and audio for brands. Not only that, but it can personalize its content based on the customer data and the audience targeted. AI can provide an easier way of adapting the message across different demographics, allowing marketers of focusing on other tasks, letting this new tool do the research. Thus, content generated and personalized by AI can increase engagement and leads due to its effective messages.
Data Analysis
Another benefit to the use of AI in digital marketing is that AI facilitates customer targeting and data collection by analysing the data for the brand. It can help marketers efficiently group their customers by behaviours, demographics, interests, resulting in better targeting that will benefit the return on investments of the brand. Data analysis is a viable asset to have successful marketing solutions. This task is however very time consuming and repetitive, so the use of an AI tool to optimize that step could greatly improve a brand’s strategies as well as its brand engagement. AI will have an easier time finding patterns and trends in the data that humans would have way more difficulty to find. By delegating this task to AI, it will allow marketers to save some time and energy for more crucial tasks.
Automation of Advertising
Automation is a great way to reduce task overload for marketers. Not only the automation of marketing emails, but AI tools can be used in “Chatbots” that can personalise a customer’s journey on the brand’s website. This helps reduce repetitive tasks, like answering the same questions over and over, that marketers may encounter. Moreover, AI can perform what we call programmatic advertising. It automatizes the placement of ads on websites that potential customers use, basing the ads on their history and preferences. This tool can help a brand get higher conversion rates as it performs more effective advertising.
Search Engine Optimization (SEO)
AI can be used to improve search engine optimization to facilitate, more precise keyword optimization. This solution could suggest better keywords that would help a brand reach higher page rankings in search engines. To improve SEO even more, AI could be uses to predict future SEO trends, and therefore, allowing a brand to make more effective strategies and more relevant SEO content.
To sum up, this short text isn’t able to mention all of the benefits that AI can bring to digital marketing, but these few should be adequate enough to convince brands to start adding AI tools into their assets. AI is not there to replace marketer’s jobs in digital marketing, but more so to facilitate them and allow them to prioritize more significant tasks. By automating tasks and advertising, optimizing the SEO even more, analyzing the data and creating marketing content, AI makes a strong ally to have by our side to advertise digitally.
References
- Flinders, M. (2023, September 6). AI in marketing: How to leverage this powerful new technology for your next campaign? Retrieved from IBM: https://www.ibm.com/think/topics/ai-in-marketing
- Lukan, E. (2024, September 16). 11 Powerful Uses of AI in Marketing. Retrieved from Synthesia: https://www.synthesia.io/learn/ai-applications/marketing
- Orza, P. (2024, September 30). How to Use AI for Marketing. Retrieved from Levity: https://levity.ai/blog/how-to-use-ai-for-marketing-benefits-examples
- Riserbato, R. (2023, May 10). AI in Digital Marketing – The Complete Guide. Retrieved from HubSpot: https://blog.hubspot.com/marketing/ai-marketing