Native advertising is the process of seamlessly integrating your advertisement into organic content on websites and social media. It is a clever way to captivate your reader’s attention, and furthermore make your ads more understandable and trustworthy. As today’s social media and web landscape has become increasingly riddled with intrusive ads, native advertising can serve as a strategy to reach a broader audience. Here are the top three ways to utilise it effectively:
Make the Ad Engaging
In order to stand out from the regular content of the media, your ad should catch the attention of the reader to stop them scrolling further, and to get them to engage with it. This can be achieved, for example, by utilising captivating visuals and calling on the viewer to click on the ad. Engaging ads ensure a better click-through rate.
Be Transparent
While effective native advertising should be creatively integrated into native content, it is important that your audience is still fully aware that they are being presented with an ad. If people feel frustrated or deceived by the advertisement, the damage to the brand and image of the company can be significant.
Utilise the Correct Format
The goal of your advertising campaign should dictate what and where to publish. For example, if your company sells fitness products, sponsored content with a fitness influencer would be a good approach to reach potential customers who regularly consume fitness content from the influencer already. Understanding your audience and where to reach them is crucial for the success of your advertisement campaign.