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Navigating the Intersection: Digital Marketing and Mental Health

Digital marketing has woven itself into the fabric of our daily lives, shaping not only our consumer habits but also the contours of our mental landscapes. As we explore the intricate connection between digital marketing and mental health, this article also delves into potential avenues for addressing its impact.

The Influence of Digital Marketing on Mental Health

Have you ever felt the unexplainable allure of temptation as you endlessly scroll through Instagram – bombarded by ads tailored so precisely to your desires that they feel like a whisper from your own subconscious? It’s an eerie sensation, knowing that behind each product recommendation lies an algorithm sifting through the nuances of your online life, dissecting your vulnerabilities and desires with surgical precision.

Digital marketing, with its targeted advertising strategies and pervasive presence across online platforms, undeniably wields a profound influence on consumer behaviour and mental well-being. The constant barrage of targeted ads can leave us feeling inadequate, fostering a sense of perpetual longing for things we didn’t know we wanted until they appeared on our screens. It’s a cycle of comparison and dissatisfaction, a never-ending quest for fulfilment in the shallow depths of consumerism.

Think back to the last time you scrolled past a post from an influencer, effortlessly flaunting a lifestyle that seems just out of reach. Did you feel a twinge of envy? Or perhaps a pinch of inadequacy? These are the emotional ripples of digital marketing, shaping our perceptions and self-worth in – unbeknownst to us.

The Ethical Responsibility of Marketers

In the face of these profound impacts on mental health, marketers bear a weighty ethical responsibility. It’s not enough to simply chase clicks and conversions; we must consider the human cost of our digital endeavors. Transparency, honesty, and respect for privacy are not just buzzwords but moral imperatives in a landscape where every click carries consequences.

Imagine a world where marketers prioritize empowerment over exploitation, where diversity is celebrated rather than commodified, and where body positivity reigns supreme. It’s a vision of digital marketing as a force for good, a catalyst for positive change in the lives of consumers.

Implementing a Balanced Approach

But achieving this utopian vision requires more than just good intentions; it demands concrete action from all stakeholders. Businesses, marketers, policymakers, and mental health advocates must come together to forge a path forward that respects both the power of marketing and the sanctity of mental well-being.

This means developing guidelines and best practices that prioritize mental health without stifling innovation or economic growth. It means fostering a culture of empathy and understanding, where the human cost of our digital obsession is never forgotten.

In the end, what we all want eventually, is a healthy and happy world!

From my perspective, the intersection of digital marketing and mental health is not just a problem to be solved but an opportunity to redefine the very nature of marketing itself. It’s a chance to create a world where commerce and compassion coexist, where the pursuit of profit is tempered by a deeper understanding of our shared humanity.


Lavenda, E. (2021, May 13). The intersection of marketing and mental health: Implications for mindful marketing. LinkedIn.

Park, R. (2020, April 9). The hidden ways targeted ads reveal our real selves. Vox.

Welia Health. (2022, October 3). Instagram and girls: The negative effects and ways to temper them.



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