Our healthcare system faces many challenges. A way that could improve those challenges would be the use of digital marketing.
Recently, the Covid-19 pandemic was a real challenge. Everything changed during that time, we all needed to adapt fast to a new way of living. Numerous decisions were made to keep us safe; people were worried of visiting healthcare facilities in fear of contracting the disease. In addition, it is important to note that in today’s world, the internet is a fast way to search and find information. A lot of people write reviews about their experience, and almost every business has a website; this can be applied for hospitals and other healthcare providers (Pasaribu, Novitasari, Goestjahjanti & Hendratono, 2022).
These situations opened the door to digital marketing. It is a way of connecting with patients in order to understand their needs. This tool can allow hospitals to satisfy patients essential necessities and, in exchange the patients show fidelity. As we saw earlier, the reviews found on the internet can have an impact on the patient’s decision to attend a given healthcare facility; that is why the digital presence can help hospitals improve its reputation while also attracting new patients (Pasaribu & al., 2022).
ROI MINDS is a business that uses digital marketing to help and improve the work of healthcare providers including dentists, pharmaceuticals, physical therapy, and many others (ROI MINDS, 2024). They have experts that understands the patients and provides insights. They can also develop the website and can influence the ranking of the facility. The business can reply to reviews, giving patients an optimal satisfaction. To help maintain patients fidelity, ROI MINDS provides their patients with instructive information. In addition, they offer multiple services including SEO, Facebook ads, Google ads, social media marketing, Analytic, and many more. It is interesting to note that they could also help in the growth of the revenue (ROI MINDS, 2024).
Bibliography
Roi Mind. 2024. Healthcare Digital Marketing Agency That Unlocks Growth, Engages Patients, And Build Your Brand. Roi Mind. Found on,https://roiminds.com/health-care-digital-marketing/?gad_source=1&gclid=Cj0KCQiA57G5BhDUARIsACgCYnyf9HtYpPYT7YR4VKJIBO09kQYWXDwDQqrrXXpdGUpTg4CWIWgQIBAaAsBmEALw_wcB
Pasaribu, Novitasari, Goestjahjanti & Hendratono, 2022. The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic. Public Health.Found on, https://pmc.ncbi.nlm.nih.gov/articles/PMC9366108/#:~:text=Digital%20marketing%20in%20hospitals%20during,use%20hospital%20services%2C%20and%20promoting