influencer marketing Archives - Marketing numérique | Digital Marketing | HEC Montréal

Influence of cognitive bias in purchase decisions

oueslatirawcem — Tue, 18 Nov 2025 01:41:59 +0000

Everyday millions of people around the world shop online thinking they are making rational decisions but in reality are those decisions really unbiased? Actually, many studies have been done about the influence of cognitive bias in purchase decisions. In simple terms, it is a systematic pattern in thinking that affects how we perceive others, process […]

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How digital marketing impact consumer behaviors?

gonghanruo — Tue, 11 Nov 2025 16:51:38 +0000

Introduction Nowadays, digital marketing has become an indispensable part of our daily lives. The internet connections, digital devices, mobile applications, social media, and other digital communication tools are everywhere, utilized by billions of people worldwide. Have you ever thought about the question: How can these digital tools affect us when we try to place an […]

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Authentic Marketing and the Paradox of Being Real

ampuerongauallyson — Tue, 11 Nov 2025 09:14:07 +0000

Authentic marketing builds trust by appearing real, set when sincerity becomes strategy, it creates the paradox of performed authenticity. When influencer culture turns sincerity into strategy Authenticity as the New Competitive Edge In the era of digital storytelling, authentic marketing has become one of the most successful marketing strategies for engaging with audiences and building […]

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The Rise of Influencer Marketing: Why Authenticity Matters

toutounjiomar — Sat, 22 Mar 2025 01:53:53 +0000

In today’s digital world, influencer marketing has transformed the way companies and brands promote and share their products and services to the world. While mainstream celebrities once dominated publicity with television endorsements and advertisements, today’s most successful campaigns rely on influencer marketing. Why Authenticity Matters in Influencer Marketing Why is authenticity so important in influencer […]

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Why Influencer Marketing Strategies Are Essential for Brand Engagement

hogbergemmabirgitta — Tue, 12 Nov 2024 17:15:48 +0000

In the past year, influencer marketing strategies have become essential within digital marketing, driving both brand engagement and customer loyalty. According to Creator Economy Statistics by Neal Schaffer, the creator economy continues to thrive and is pivotal in brands visibility online. Statista values the influencer marketing industry to over $21 billion, it is evident that […]

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Influencer Marketing and Social Media for Small Businesses

djadjiiris — Tue, 12 Nov 2024 05:48:01 +0000

Discover how influencer marketing and social media can propel small businesses to success. Learn effective strategies for business growth. In a relentless evolving market, small businesses often face challenges in establishing their presence. With the rise of social media, influencer marketing has emerged as a powerful tool for growth. This article explores how influencer marketing […]

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Influencer Marketing and SEO: The Key for Brand Awareness

nadonjulyann — Tue, 12 Nov 2024 03:51:23 +0000

Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers are now more prone to be targeted directly on digital media. Thus, company had to change their marketing techniques and look at ways to influence the consumer in a more […]

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Influencer marketing: Drive up your engagement and reap the benefits

gasicalex — Tue, 12 Nov 2024 00:45:04 +0000

In 2024 and onward, influencer marketing is a strategy that brands cannot afford to ignore. In fact, as of February 2024, 26% of companies allocate over 40% of their marketing budget to influencer marketing. Additionally, the market size of influencer marketing is 24 billion USD, a 1400% increase since 2016. All this data just goes […]

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How social media influencers can boost your brand

vansteenkistealexandra — Mon, 11 Nov 2024 17:05:43 +0000

Today’s digital landscape is influenced by social media influencers who have become powerful allies for companies seeking to build brand awareness, connect with audiences, and drive growth. Brands can reach deeply connected communities by collaborating with the right influencers as they offer greater authenticity compared to the traditional ads. Here are three reasons why you […]

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The Rise of Nano-Influencers: A Game-Changer in Marketing

cormierlebrunthomas — Fri, 22 Mar 2024 14:02:29 +0000

The power of social media influencers has been one of the main marketing tools for big corporations in the last few years. Being able to engage with a specific audience through creative and interactive content allows these online personalities to influence their followers’ opinions on certain topics making them a key player in marketing campaigns. […]

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