AI chatbot Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/tag/ai-chatbot/ Fait par des étudiants pour des étudiants Wed, 22 Mar 2023 21:14:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://digital.hec.ca/wp-content/uploads/2025/09/Favicone-150x150.png AI chatbot Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/tag/ai-chatbot/ 32 32 How will machine learning change the state of digital marketing? https://digital.hec.ca/en/blog/how-will-machine-learning-change-the-state-of-digital-marketing/ https://digital.hec.ca/en/blog/how-will-machine-learning-change-the-state-of-digital-marketing/#respond Sat, 20 Mar 2021 05:06:20 +0000 http://digital.hec.ca/en/?p=875 With the recent innovations in machine learning algorithms, the digital marketing industry has streamlined marketing processes and made companies more successful. Machine learning helps digital marketers analyse big data faster in order to make decisions more data driven and customer focused. Brand monitoring Firstly, most business on the Internet receive thousands of mentions every day. […]

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]]> https://digital.hec.ca/en/blog/how-will-machine-learning-change-the-state-of-digital-marketing/feed/ 0 How chatbots can help your digital marketing strategy https://digital.hec.ca/en/blog/how-chatbots-can-help-your-digital-marketing-strategy/ https://digital.hec.ca/en/blog/how-chatbots-can-help-your-digital-marketing-strategy/#respond Sat, 20 Mar 2021 05:03:16 +0000 http://digital.hec.ca/en/?p=1023 What is a Chatbot? A chatbot is a software that can simulate a conversation automatically.  It is powered by artificial intelligence and has built in responses that they will select depending on what a user enters. In other words, a chatbot allows users to have a live chat option while browsing a site or app. […]

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]]> https://digital.hec.ca/en/blog/how-chatbots-can-help-your-digital-marketing-strategy/feed/ 0 How can AI Chatbots Improve Interaction with your Customers? https://digital.hec.ca/en/blog/how-can-ai-chatbots-improve-interaction-with-your-customers/ https://digital.hec.ca/en/blog/how-can-ai-chatbots-improve-interaction-with-your-customers/#respond Sat, 20 Mar 2021 04:42:51 +0000 http://digital.hec.ca/en/?p=937   It is nothing new that online shopping has skyrocketed this past year and busy customers are here for it. As a business owner your main priority is to allow your customers to have the best shopping experience ever. Therefore, it is key for you to be aware of your clients’ needs and to ensure […]

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