What is CRM?
Customer relationship management (CRM) is a technology for an organization or company managing all your company’s relationships and interactions with customers and potential leads. A CRM can help organizations stay connected to their customer and increase profitability and customer satisfaction. CRM helps with marketing, content, sales, customer service, event management, and more. CRM can help the organization manage its customer relationship across the whole customer lifecycle, from awareness, engagement, and evaluation to purchase and post-purchase. CRM solutions providers include many well-known organizations, such as Salesforce, Microsoft, Amazon, etc.
Benefits of Using a CRM in Digital Marketing
- Centralized data and ease of analysis
CRM provides a platform for the company to collect and analyze key data from web pages that customers frequently visit to understand the interests and likes of their target customers.
- Identify and categorize leads
CRM advertising allows the company to target the right customers with the right products or service ads. Companies can get a good overall understanding of their age, gender, geographical location, and more. Therefore, they can provide more personalized and specific marketing campaigns or products to their customers to increase their sales and their satisfaction.
- Time-saving and effective customer service
Using CRM, companies are able to provide personalized customer service and improve customer relationships through quick response times and increased customer satisfaction.
Conclusion
Implementing CRM into a digital marketing strategy can benefit your company. It provides you to better manage your customer relationship and personalize how you interact and promote to different customers. Companies can better understand their customers’ needs, interests, and desires, so they can tailor a specific offer to target their customers.
Reference
What is CRM?: A definition by Salesforce. Salesforce.com. (n.d.). Retrieved November 13, 2022, from https://www.salesforce.com/ca/crm/what-is-crm/#:~:text=Customer%20relationship%20management%20(CRM)%20is,relationships%20to%20grow%20your%20business.
What is the role of CRM in digital marketing? appvizer.com. (2022, July 12). Retrieved November 13, 2022, from https://www.appvizer.com/magazine/customer/client-relationship-mgt/crm-digital-marketing
Bipach. (n.d.). Exam MB-910: Microsoft Dynamics 365 fundamentals (CRM) – certifications. Certifications | Microsoft Learn. Retrieved November 13, 2022, from https://learn.microsoft.com/en-us/certifications/exams/mb-910