Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/ Fait par des étudiants pour des étudiants Thu, 02 Apr 2026 16:15:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://digital.hec.ca/wp-content/uploads/2025/09/Favicone-150x150.png Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/ 32 32 The importance of neuro-inclusivity in Digital Marketing https://digital.hec.ca/en/blog/the-importance-of-neuro-inclusivity-in-digital-marketing/ https://digital.hec.ca/en/blog/the-importance-of-neuro-inclusivity-in-digital-marketing/#respond Sat, 28 Mar 2026 00:53:24 +0000 https://digital.hec.ca/?p=77838 Brands risk excluding up to 20% of potential users In marketing, we have long been taught to build strategies around a “typical user”. This standard is a myth. Indeed, an estimated 15% to 20% of the global population is neurodivergent (ADHD, autism and dyslexia) so, by ignoring neuro-inclusivity, brands risk to exclude up to one-fifth […]

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]]> https://digital.hec.ca/en/blog/the-importance-of-neuro-inclusivity-in-digital-marketing/feed/ 0 How influencer Marketing is Changing the fashion Industry https://digital.hec.ca/en/blog/how-influencer-marketing-is-changing-the-fashion-industry/ https://digital.hec.ca/en/blog/how-influencer-marketing-is-changing-the-fashion-industry/#respond Mon, 23 Mar 2026 17:47:40 +0000 https://digital.hec.ca/?p=76004 The post How influencer Marketing is Changing the fashion Industry appeared first on Marketing numérique | Digital Marketing | HEC Montréal.

]]> https://digital.hec.ca/en/blog/how-influencer-marketing-is-changing-the-fashion-industry/feed/ 0 How to Build an Effective User Generated Content Marketing Strategy https://digital.hec.ca/en/blog/how-to-build-an-effective-user-generated-content-marketing-strategy/ https://digital.hec.ca/en/blog/how-to-build-an-effective-user-generated-content-marketing-strategy/#respond Fri, 20 Mar 2026 18:28:16 +0000 https://digital.hec.ca/?p=77741 User generated content has become a significant part of social media today. More and more successful brands are beginning to rely less on traditional advertisements, and increasing their focus towards user generated content marketing as a means of displaying authenticity to consumers. A strong UGC marketing strategy allows brands to showcase real emotions, reactions and […]

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]]> https://digital.hec.ca/en/blog/how-to-build-an-effective-user-generated-content-marketing-strategy/feed/ 0 Social Commerce for Clothing Brands: Why Independent Labels Win Through Content Creativity https://digital.hec.ca/en/blog/social-commerce-for-clothing-brands-why-independent-labels-win-through-content-creativity/ https://digital.hec.ca/en/blog/social-commerce-for-clothing-brands-why-independent-labels-win-through-content-creativity/#respond Thu, 19 Mar 2026 20:55:59 +0000 https://digital.hec.ca/?p=77687 Why Social Commerce Works in Fashion Social commerce for clothing brands has become one of the most important strategies within the fashion industry and its marketing. For labels like Yuremane, IONGAF, and Mutimer, growth is less derived from traditional advertising but more from content that makes the brand feel desirable, specific, and culturally relevant. This […]

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]]> https://digital.hec.ca/en/blog/social-commerce-for-clothing-brands-why-independent-labels-win-through-content-creativity/feed/ 0 How TikTok lip product marketing is reshaping the beauty industry https://digital.hec.ca/en/blog/how-tiktok-lip-product-marketing-is-reshaping-the-beauty-industry/ https://digital.hec.ca/en/blog/how-tiktok-lip-product-marketing-is-reshaping-the-beauty-industry/#respond Thu, 19 Mar 2026 19:05:35 +0000 https://digital.hec.ca/?p=77641 Over the past few years, TikTok has completely changed the way people discover beauty products, especially lip products. What used to depend on traditional advertising or celebrity endorsements now often comes from a short video filmed on someone’s phone. Lip oils, glosses and liners are constantly being tested and shown in real time, which makes […]

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]]> https://digital.hec.ca/en/blog/how-tiktok-lip-product-marketing-is-reshaping-the-beauty-industry/feed/ 0 Is Your Phone Listening to You? The Truth About Cookies and Browser Tracking https://digital.hec.ca/en/blog/cookies-online-tracking/ https://digital.hec.ca/en/blog/cookies-online-tracking/#respond Thu, 19 Mar 2026 18:28:39 +0000 https://digital.hec.ca/?p=77630 You mentioned to your friend that you want new sneakers. Later that day, you open instagram and there it is, a target ad for running shoes. Is it a coincidence or is your phone listening to you? The answer is more interesting and reasonable than you might think and this is often the result of […]

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]]> https://digital.hec.ca/en/blog/cookies-online-tracking/feed/ 0 Parasocial relationships and Gen Z’s search for community https://digital.hec.ca/en/blog/parasocial-relationships-and-gen-z-search-for-community/ https://digital.hec.ca/en/blog/parasocial-relationships-and-gen-z-search-for-community/#respond Thu, 19 Mar 2026 15:33:32 +0000 https://digital.hec.ca/?p=77573 We all know the saying “it takes a village,” and recently a trend has arisen on social media: Gen Z influencers want a village and lament their lack of it. In response to this, some have pointed out that to be part of a village, you need to be willing to be a villager. The […]

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]]> https://digital.hec.ca/en/blog/parasocial-relationships-and-gen-z-search-for-community/feed/ 0 TikTok Marketing : How the Algorithm Works and Why It Matters https://digital.hec.ca/en/blog/tiktok-marketing-organic-growth-strategy/ https://digital.hec.ca/en/blog/tiktok-marketing-organic-growth-strategy/#respond Thu, 19 Mar 2026 15:32:15 +0000 https://digital.hec.ca/?p=77584 On TikTok, a video from a brand-new account with zero followers can reach millions of people overnight. How? It all comes down to the algorithm. Unlike other platforms, TikTok doesn’t just show content from accounts you already follow; it pushes videos based on what you actually do on the app like the trending sounds, the […]

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]]> https://digital.hec.ca/en/blog/tiktok-marketing-organic-growth-strategy/feed/ 0 Impacts of Zero-Click Search on Digital Marketing https://digital.hec.ca/en/blog/impact-zero-click-search-digital-marketing/ https://digital.hec.ca/en/blog/impact-zero-click-search-digital-marketing/#respond Thu, 19 Mar 2026 13:33:31 +0000 https://digital.hec.ca/?p=77561 As of 2025, approximately 60% of Google searches result in Zero-Click outcomes, where users find their answers directly on the search page. For businesses, this shift often leads to a significant decline in traditional organic traffic. The article argues that Zero-Click search isn't an inevitable nightmare but a call to evolve. The focus must shift from simple information delivery to building high-level Brand Authority.

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]]> https://digital.hec.ca/en/blog/impact-zero-click-search-digital-marketing/feed/ 0 Influencer Marketing: The Strategy Reshaping the Fashion Industry  https://digital.hec.ca/en/blog/influencer-marketing-the-strategy-reshaping-the-fashion-industry/ https://digital.hec.ca/en/blog/influencer-marketing-the-strategy-reshaping-the-fashion-industry/#respond Thu, 19 Mar 2026 13:12:56 +0000 https://digital.hec.ca/?p=76260 The arrival of social media has greatly changed how products are promoted in the fashion industry. Today, influencer marketing is one of the main strategies used by fashion brands. It allows them to connect with their desired target consumers in more engaging ways.  Many fashion brands now understand that partnering with influencers is one of […]

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