SEO Archives - Marketing numérique | Digital Marketing | HEC Montréal

From SEO to GEO, How Generative AI Is Rewriting the Rules of Search

berniersarahmaude — Tue, 11 Nov 2025 03:25:13 +0000

The Shift from Traditional SEO to a New Digital Era For many years, search engine optimization (SEO) has been the foundation of online presence. In order to rank higher on search engine result pages, marketers have spent the last 20 years optimizing web pages for Google’s algorithms by adjusting keywords, backlinks, and metadata. However, a […]

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SEO on Newsletters: How to Optimize Yours

marinelloribomarc — Sat, 25 Oct 2025 23:49:40 +0000

While traditional media channels such as TV, radio or newspapers are suffering a decline on number of impressions due to their low adaptation to the new technologies and how humans interact with them, Newsletters have risen as the most benefited alternative. Discover below the 5 necessary tips to optimize you Newsletters SEO and make it […]

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The Importance of Accessibility in Web Design

tekdonerderyaege — Thu, 14 Nov 2024 01:06:36 +0000

Accessibility, the often-neglected middle child of digital media, is a lot more important for websites, apps, etc. than it might appear at first glance. Of course, this idea of “accessibility” refers to designing content that is usable and legible for all users, including those with disabilities and visual impairments.1 But why should companies and businesses […]

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Influencer Marketing and SEO: The Key for Brand Awareness

nadonjulyann — Tue, 12 Nov 2024 03:51:23 +0000

Within the years, the rise in popularity of social media like Instagram or TikTok has significantly increased. By passing more time on their screen, consumers are now more prone to be targeted directly on digital media. Thus, company had to change their marketing techniques and look at ways to influence the consumer in a more […]

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How is Artificial Intelligence influencing social media trends?

kimaryobrenda — Mon, 11 Nov 2024 22:18:05 +0000

AI connects digital tools and platforms, to enable personalized and automated interactions across devices and services.

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The Future of Search | Hey Google!

chanyingtian — Mon, 11 Nov 2024 21:00:44 +0000

The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people becoming more lazy or is this the future of searching information online? The shift is happening as the digital era of tapping on keyboards to find information evolves. It is […]

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Is Gen AI the next best thing, or a threat to SEO Marketing?

josephaidanchristophertzesiong — Sun, 10 Nov 2024 22:39:11 +0000

We have all heard the buzz surrounding Generative Artificial Intelligence (Gen AI), but recent popularity aside, do we truly know the implications of this new technology? We actively observe Gen AI being integrated into our lives and used in the medical sector, factories and even Tesla’s groundbreaking Optimus Robot, just to name a few examples. […]

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Predictive AI in Social Media Advertising: How to anticipate trends

beqirifabienne — Sun, 10 Nov 2024 03:27:12 +0000

By 2024 the use of AI is revolutionizing the way companies promote their products and services, through media platforms by assisting them in strategizing and adapting to evolving consumer preferences. Through analyzing data, predictive AI can identify trends and forecast upcoming developments. In fact, it can identify trending subjects or optimal posting schedules. By using […]

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Revolutionizing Digital Marketing: The Impact of Social Media

inessoubhi — Tue, 21 Nov 2023 22:01:00 +0000

The impact of social media and how it has been revolutionizing digital marketing is astonishing. In the dynamic realm of digital marketing, the advent of social media has emerged as a transformative force, reshaping the way brands connect with their audiences. This revolution has not only altered the landscape but has also opened new avenues […]

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The Impact of Influencer Marketing: Unlocking Business Success

maximilianbrummer — Tue, 21 Nov 2023 20:11:29 +0000

In the dynamic landscape of digital marketing, businesses are strategically leveraging the potency of influencer marketing to unlock unprecedented success. In this article, we will delve into the dynamics of this transformative strategy and its profound impact on contemporary digital marketing initiatives. Understanding Influencer Marketing: At its core, influencer marketing is a dynamic strategy wherein […]

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