User Experience Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/user-experience/ Fait par des étudiants pour des étudiants Tue, 11 Nov 2025 03:05:35 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://digital.hec.ca/wp-content/uploads/2025/09/Favicone-150x150.png User Experience Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/user-experience/ 32 32 The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy https://digital.hec.ca/en/blog/taylor-swifts-digital-marketing-strategy/ https://digital.hec.ca/en/blog/taylor-swifts-digital-marketing-strategy/#respond Tue, 11 Nov 2025 00:41:46 +0000 https://digital.hec.ca/?p=70605 Taylor Swift's 'The Life of a Showgirl' isn't just an album, it's a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift recasts her music into a marketing phenomenon, creating a global fan community.

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]]> https://digital.hec.ca/en/blog/taylor-swifts-digital-marketing-strategy/feed/ 0 How Arsenal Uses Digital Marketing to Build a Global Fanbase. https://digital.hec.ca/en/blog/arsenal-digital-marketing/ https://digital.hec.ca/en/blog/arsenal-digital-marketing/#respond Sun, 09 Nov 2025 21:13:46 +0000 https://digital.hec.ca/?p=72429 In the hyper connected global sport of football, Arsenal’s digital marketing has become a great blueprint to follow in the building of a global fanbase through the use of social media. Arsenal football club is one of the biggest clubs in the world having 114.1 million followers across all platforms. This places them as the […]

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]]> https://digital.hec.ca/en/blog/arsenal-digital-marketing/feed/ 0 Digital Marketing in Supermarkets: How It Transforms the Shopping Experience 🛒 https://digital.hec.ca/en/blog/digital-hec-ca-en-digital-marketing-supermarkets/ https://digital.hec.ca/en/blog/digital-hec-ca-en-digital-marketing-supermarkets/#respond Wed, 05 Nov 2025 16:24:08 +0000 https://digital.hec.ca/?p=70535 These days, you want shopping that feels simple, personal, and fast. According to a survey published by Canadian Grocer in February 2024, “53% of Canadians say convenience is the main factor influencing which grocery store they choose”. This indicates to us that shoppers prioritize speed and ease. To meet these expectations, stores now turn to […]

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]]> https://digital.hec.ca/en/blog/digital-hec-ca-en-digital-marketing-supermarkets/feed/ 0 Digital Marketing and Privacy issues https://digital.hec.ca/en/blog/digital-marketing-and-privacy-issues/ https://digital.hec.ca/en/blog/digital-marketing-and-privacy-issues/#respond Fri, 21 Mar 2025 19:31:50 +0000 https://digital.hec.ca/?p=65520 Recently, digital marketing using social media such as Instagram and TikTok Tok become the mainstream of advertisement. It allows companies to target consumers with personalized advertisements. However, this shift has caused significant concerns regarding user privacy. Several major companies have faced scrutiny over their data practices, with some paying hefty fines for violating privacy laws. […]

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]]> https://digital.hec.ca/en/blog/digital-marketing-and-privacy-issues/feed/ 0 The Importance of Accessibility in Web Design https://digital.hec.ca/en/blog/accessibility-in-web-design/ https://digital.hec.ca/en/blog/accessibility-in-web-design/#respond Thu, 14 Nov 2024 01:06:36 +0000 https://digital.hec.ca/?p=61811 Accessibility, the often-neglected middle child of digital media, is a lot more important for websites, apps, etc. than it might appear at first glance. Of course, this idea of “accessibility” refers to designing content that is usable and legible for all users, including those with disabilities and visual impairments.1  But why should companies and businesses […]

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]]> https://digital.hec.ca/en/blog/accessibility-in-web-design/feed/ 0 AI Chatbots in Digital Marketing: A Double-Edged Sword https://digital.hec.ca/en/blog/ai-chatbots-digital-marketing-pros-cons/ https://digital.hec.ca/en/blog/ai-chatbots-digital-marketing-pros-cons/#respond Tue, 12 Nov 2024 13:51:36 +0000 https://digital.hec.ca/?p=61124 AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they offer valuable benefits, they also come with challenges that marketers should consider. The Pros of AI Chatbots in Digital Marketing One major advantage of chatbots is their 24/7 availability, allowing customers […]

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]]> https://digital.hec.ca/en/blog/ai-chatbots-digital-marketing-pros-cons/feed/ 0 The Future of Search | Hey Google! https://digital.hec.ca/en/blog/the-future-of-search-hey-google/ https://digital.hec.ca/en/blog/the-future-of-search-hey-google/#respond Mon, 11 Nov 2024 21:00:44 +0000 https://digital.hec.ca/?p=60571 The future of search? “Hey Google”, “Hey Siri”, “Alexa” have become the norm as we integrate digital voice assistants into our everyday lives. Are people becoming more lazy or is this the future of searching information online?  The shift is happening as the digital era of tapping on keyboards to find information evolves. It is […]

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]]> https://digital.hec.ca/en/blog/the-future-of-search-hey-google/feed/ 0 The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences https://digital.hec.ca/en/blog/augmented-reality-digital-marketing/ https://digital.hec.ca/en/blog/augmented-reality-digital-marketing/#respond Mon, 11 Nov 2024 03:39:40 +0000 https://digital.hec.ca/?p=60430 In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR) is emerging as a valuable tool in digital marketing, Providing immersive and interactive experiences that bridges the gap between the digital and physical worlds. From virtual try-ons to interactive ads, […]

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]]> https://digital.hec.ca/en/blog/augmented-reality-digital-marketing/feed/ 0 The Power of Unconventional Marketing https://digital.hec.ca/en/blog/the-power-of-unconventional-marketing/ https://digital.hec.ca/en/blog/the-power-of-unconventional-marketing/#respond Mon, 11 Nov 2024 00:21:12 +0000 https://digital.hec.ca/?p=60326 In a highly competitive market, traditional marketing doesn’t stand out anymore. When we look at some of the world’s biggest brands, we see how they turn to unconventional marketing to increase brand loyalty, spark conversation, and garner more customers. Let’s take a look at some creative and memorable unconventional marketing campaigns that demonstrate the importance […]

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]]> https://digital.hec.ca/en/blog/the-power-of-unconventional-marketing/feed/ 0 The Psychology Behind Digital Marketing: Understanding Consumer Behavior Online https://digital.hec.ca/en/blog/psychology-in-digital-marketing/ https://digital.hec.ca/en/blog/psychology-in-digital-marketing/#respond Mon, 04 Nov 2024 21:29:00 +0000 https://digital.hec.ca/?p=58012 Marketing is all about consumer behavior – that includes digital marketing too! Beyond the data and algorithms, it is all about understanding cognitive biases and emotional triggers. Brands can craft strategies that resonate deeply with audiences by understanding consumer behavior. This article aims to explore a few key psychological principles that can influence online marketing, […]

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