Sustainable Digital Marketing Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/sustainable-digital-marketing/ Fait par des étudiants pour des étudiants Sat, 22 Nov 2025 16:09:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://digital.hec.ca/wp-content/uploads/2025/09/Favicone-150x150.png Sustainable Digital Marketing Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/sustainable-digital-marketing/ 32 32 The Hidden Cost of Clicks: Why Sustainable Digital Marketing is Essential https://digital.hec.ca/en/blog/sustainable-digital-marketing/ https://digital.hec.ca/en/blog/sustainable-digital-marketing/#respond Sat, 08 Nov 2025 17:53:16 +0000 https://digital.hec.ca/?p=72310 When we talk about sustainability, we usually think about things like plastic bottles, or even cars. But we never think about the ads we scroll without noticing. In my digital marketing class, we mostly study clicks and engagement, and sometimes we forget that every small action we take online also has a real environmental impact. […]

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]]> https://digital.hec.ca/en/blog/sustainable-digital-marketing/feed/ 0 The Future of AI and SNS Marketing https://digital.hec.ca/en/blog/the-future-of-ai-and-sns-marketing/ https://digital.hec.ca/en/blog/the-future-of-ai-and-sns-marketing/#respond Fri, 21 Mar 2025 12:45:32 +0000 https://digital.hec.ca/?p=65450 Nowadays, SNS marketing is evolving rapidly by using AI. Such as advertising targeting, contents optimization, and customer engagement. Many companies are using AI to provide personalized informations to customers, enhance communication with consumers, and maximize advertising effectiveness. AI can provide optimized advertisements to each costumers through analysis of user data. Many Social media have their […]

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]]> https://digital.hec.ca/en/blog/the-future-of-ai-and-sns-marketing/feed/ 0 How can influencer marketing agencies drive social impact? https://digital.hec.ca/en/blog/how-can-influencer-marketing-agencies-drive-social-impact/ https://digital.hec.ca/en/blog/how-can-influencer-marketing-agencies-drive-social-impact/#respond Fri, 21 Mar 2025 03:41:08 +0000 https://digital.hec.ca/?p=65207 Did you know that 77% of consumers are motivated to purchase from companies committed to making the world a better place? In 2025, brands are no longer assessed solely on the quality of their products but also on their social impact. Consumers are increasingly drawn to brands that prioritize social responsibility and influencer marketing agencies […]

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]]> https://digital.hec.ca/en/blog/how-can-influencer-marketing-agencies-drive-social-impact/feed/ 0 Sustainable Marketing: How to Practice Green Digital Marketing in your Business  https://digital.hec.ca/en/blog/green-digital-marketing-for-business/ https://digital.hec.ca/en/blog/green-digital-marketing-for-business/#respond Tue, 12 Nov 2024 19:33:49 +0000 https://digital.hec.ca/?p=61407 In an age where brands must prioritize eco-friendliness and adapt to meet consumers’ growing environmental awareness, it is crucial for companies to adopt sustainable practices and communicate a true commitment regarding positive environmental impact. Although this may be an abstract concept for brands pursuing digital ways, they must reduce the gap between the intangible nature […]

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]]> https://digital.hec.ca/en/blog/green-digital-marketing-for-business/feed/ 0 How AI is Revolutionizing Digital Marketing https://digital.hec.ca/en/blog/how-ai-is-revolutionizing-digital-marketing/ https://digital.hec.ca/en/blog/how-ai-is-revolutionizing-digital-marketing/#respond Tue, 12 Nov 2024 01:05:32 +0000 https://digital.hec.ca/?p=60918 AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can help marketers with content creation, data analysis, automation of advertising and improvement of SEO.

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]]> https://digital.hec.ca/en/blog/how-ai-is-revolutionizing-digital-marketing/feed/ 0 Digital Marketing and Sustainability: A path to positive change https://digital.hec.ca/en/blog/digital-marketing-and-sustainability-a-path-to-positive-change/ https://digital.hec.ca/en/blog/digital-marketing-and-sustainability-a-path-to-positive-change/#respond Mon, 11 Nov 2024 21:28:09 +0000 https://digital.hec.ca/?p=60061 Digital marketing drives sustainability by building trust in eco-friendly choices. Brands use social media and data to promote responsible behaviors. Digital marketing is at the forefront of the shift toward sustainability. In particular, it uses various strategies to build consumer trust in sustainable initiatives. Moreover, these strategies educate consumers on environmental and ethical choices, ultimately […]

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]]> https://digital.hec.ca/en/blog/digital-marketing-and-sustainability-a-path-to-positive-change/feed/ 0 Is Sustainable SEO the Future of Digital Marketing?  https://digital.hec.ca/en/blog/sustainable-seo-future-of-digital-marketing/ https://digital.hec.ca/en/blog/sustainable-seo-future-of-digital-marketing/#respond Sun, 10 Nov 2024 22:50:00 +0000 https://digital.hec.ca/?p=60295 You have probably heard of SEO, but have you heard of sustainable SEO? With the rise of environmentally conscious customers, sustainable SEO is a holistic approach about the long-term effects of sustainable practices. In other words, creating high quality content to reduce energy consumption, ranking high in Google. In an increasingly digitalized world, progressively more data is being […]

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]]> https://digital.hec.ca/en/blog/sustainable-seo-future-of-digital-marketing/feed/ 0 Energy-Saving Web Solutions: 7 Google Analytics Strategies to Reduce Your Website’s Carbon Footprint https://digital.hec.ca/en/blog/energy-saving-web-solutions/ https://digital.hec.ca/en/blog/energy-saving-web-solutions/#respond Tue, 14 Nov 2023 16:12:11 +0000 https://digital.hec.ca/?p=45482 Nowadays, companies need to actively address their environmental impact and assume responsibility for the pollution they generate. One way to help reduce their global carbon emissions is by looking at the environmental footprint associated with their digital presence. Websites, especially those with high traffic, generate a significant amount of carbon emissions through their server energy […]

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