Social Media Archives - Marketing numérique | Digital Marketing | HEC Montréal

Influencer Marketing: The Strategy Reshaping the Fashion Industry

salemheloise — Thu, 19 Mar 2026 13:12:56 +0000

The arrival of social media has greatly changed how products are promoted in the fashion industry. Today, influencer marketing is one of the main strategies used by fashion brands. It allows them to connect with their desired target consumers in more engaging ways. Many fashion brands now understand that partnering with influencers is one of […]

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How Luka Dončić Builds a Global Personal Brand Through Digital Marketing

zormansasa — Thu, 19 Mar 2026 12:07:58 +0000

“Discover how Luka Dončić uses digital marketing and social media to build a global personal brand and increase fan engagement.” In today’s world where digital marketing plays a big role, it’s not only important for athletes to perform well but also to build a strong personal brand. A great example of how digital marketing can […]

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From Soundcloud to Stardom: How DJs Use Digital Marketing to Build Their Brand

farahelein — Thu, 19 Mar 2026 05:49:33 +0000

Introduction Over the years, there have been a lot of changes in the music industry. Today, DJs can’t rely solely on their talent or record labels’ help anymore. These artists must strategically use digital marketing to expand their audience and get recognition. As artists flood online platforms, DJ marketing strategies are become increasingly crucial due […]

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Game, Set, Brand: How Women’s Tennis Stars Build Their Personal Branding

parfaitleamargueritemarie — Wed, 18 Mar 2026 22:12:17 +0000

What do Nike, New Balance, Adidas, Miu Miu, Rolex, Uniqlo, and Audemars Piguet have in common? They all bet on women’s tennis players, and women’s tennis personal branding has never been more valuable. One of the most intriguing case studies in women’s tennis influence marketing and personal branding is the Women’s Tennis Association (WTA) tour. […]

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Food Influencers: Their Impact on Restaurant Marketing

guentouriyasmine — Wed, 18 Mar 2026 20:46:42 +0000

The rise of food influencers As a result, restaurants are now competing on a different front. Instead of their goal being featured in traditional articles or guides, many restaurants now gain visibility through food influencers who share photos, reviews, and experiences with their followers. Social media has become an important space for discovering restaurants and […]

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Micro-Influencer Strategy: The Human Side of Digital Marketing

benameurilies — Tue, 17 Mar 2026 22:37:10 +0000

Looking at nowadays digital marketing trends, we can see that big banners and classic publicity are not as effective as it was. Instead, modern audiences are seeking trust and honest human connections. Because of this change in consumer behaviour, companies must now prioritize genuine human connection over mass-market reach, by focusing on smaller and highly […]

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Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

mohdnazryhanndanishbin — Tue, 11 Nov 2025 16:57:07 +0000

Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I am a musician, and I often face these struggles when marketing my music. In the ’90s, you needed to be signed to a label to get your music heard. These […]

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TikTok Marketing: How It’s Revolutionizing the Beauty Industry.

saadilouiza — Tue, 11 Nov 2025 16:56:18 +0000

What is TikTok? Since the global COVID-19 lockdown and the late 2010s, we’ve witnessed a significant increase in social media usage. In particular, the rise of TikTok reached its peak in 2019-2020 with over 850 million downloads in just one year. This platform has had a huge impact on various industries, especially the marketing in […]

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How digital marketing impact consumer behaviors?

gonghanruo — Tue, 11 Nov 2025 16:51:38 +0000

Introduction Nowadays, digital marketing has become an indispensable part of our daily lives. The internet connections, digital devices, mobile applications, social media, and other digital communication tools are everywhere, utilized by billions of people worldwide. Have you ever thought about the question: How can these digital tools affect us when we try to place an […]

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Restaurant marketing : The keys to a strong digital presence

tremblaypierrealexandre — Tue, 11 Nov 2025 16:41:20 +0000

After COVID hit, the restaurant industry collapsed. Facing major obstacles, from dining rooms being shut down, to a wide range of employees leaving the industry for good, owners were left with struggling businesses. Today, the living wage hardly allows consumers to eat out. Therefore, a strong restaurant digital presence plays a major role across an […]

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