Marketing Technology Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/marketing-technology/ Fait par des étudiants pour des étudiants Sat, 12 Apr 2025 20:19:47 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://digital.hec.ca/wp-content/uploads/2025/09/Favicone-150x150.png Marketing Technology Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/marketing-technology/ 32 32 How is Artificial Intelligence (AI) significantly affecting the digital marketing of businesses nowadays? https://digital.hec.ca/en/blog/how-is-artificial-intelligence-ai-significantly-affecting-the-digital-marketing-of-businesses-nowadays/ https://digital.hec.ca/en/blog/how-is-artificial-intelligence-ai-significantly-affecting-the-digital-marketing-of-businesses-nowadays/#respond Fri, 21 Mar 2025 07:55:38 +0000 https://digital.hec.ca/?p=65378 Marketing has always been a crucial aspect of business success. It helps build brand reputation, enhance customer experience, and attract the right audience. Over the past century, marketing has evolved from traditional methods to digital approaches, including web-based marketing, social media marketing, mobile app marketing, and search engine optimization (SEO). While these approaches have seen […]

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]]> https://digital.hec.ca/en/blog/how-is-artificial-intelligence-ai-significantly-affecting-the-digital-marketing-of-businesses-nowadays/feed/ 0 The role of AI and Machine Learning in Digital Marketing https://digital.hec.ca/en/blog/ai-role-in-digital-marketing/ https://digital.hec.ca/en/blog/ai-role-in-digital-marketing/#respond Fri, 21 Mar 2025 05:00:00 +0000 https://digital.hec.ca/?p=65173 Now at days we are living in a fast-paced digital landscape, which concerns to businesses as they need to be constantly seeking innovative ways to connect with their audience, streamline operations and gain a competitive edge. Artificial intelligence (AI) has revolutionised many sectors, such as digital marketing, being a tool that companies use to refine […]

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]]> https://digital.hec.ca/en/blog/ai-role-in-digital-marketing/feed/ 0 3 ways Digital Marketing can help the Fashion Industry https://digital.hec.ca/en/blog/3-ways-digital-marketing-can-help-the-fashion-industry/ https://digital.hec.ca/en/blog/3-ways-digital-marketing-can-help-the-fashion-industry/#respond Thu, 14 Nov 2024 03:33:15 +0000 https://digital.hec.ca/?p=61382 In this article, discover how the fashion industry can utilize digital marketing practices to optimize their marketing strategies. With the rise of the digital era, the fashion industry was widely affected by these new technologies and new consumer behaviour. Not only do people now mainly purchase their clothes online with the rise of fast fashion, […]

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]]> https://digital.hec.ca/en/blog/3-ways-digital-marketing-can-help-the-fashion-industry/feed/ 0 AI Chatbots in Digital Marketing: A Double-Edged Sword https://digital.hec.ca/en/blog/ai-chatbots-digital-marketing-pros-cons/ https://digital.hec.ca/en/blog/ai-chatbots-digital-marketing-pros-cons/#respond Tue, 12 Nov 2024 13:51:36 +0000 https://digital.hec.ca/?p=61124 AI-powered chatbots have taken the digital marketing industry by storm. They provide quick responses, collect data, and enhance the customer’s overall experience. However, while they offer valuable benefits, they also come with challenges that marketers should consider. The Pros of AI Chatbots in Digital Marketing One major advantage of chatbots is their 24/7 availability, allowing customers […]

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]]> https://digital.hec.ca/en/blog/ai-chatbots-digital-marketing-pros-cons/feed/ 0 Algorithms in Social Media: The Good and the Bad  https://digital.hec.ca/en/blog/algorithms-in-social-media/ https://digital.hec.ca/en/blog/algorithms-in-social-media/#respond Tue, 12 Nov 2024 02:07:08 +0000 https://digital.hec.ca/?p=60898 Have you ever noticed your favorite YouTuber mentioning “the algorithm” and saying that their video is not reaching many people? Or, maybe, you’ve tried growing your TikTok only to find that not many people seem to be interacting with it? Indeed, both these scenarios involve algorithms in social media. What are algorithms? Algorithms are the […]

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]]> https://digital.hec.ca/en/blog/algorithms-in-social-media/feed/ 0 How AI is Revolutionizing Digital Marketing https://digital.hec.ca/en/blog/how-ai-is-revolutionizing-digital-marketing/ https://digital.hec.ca/en/blog/how-ai-is-revolutionizing-digital-marketing/#respond Tue, 12 Nov 2024 01:05:32 +0000 https://digital.hec.ca/?p=60918 AI is a new powerful tool that can be used in digital marketing to facilitate and automate specific tasks. This text mentions how AI can help marketers with content creation, data analysis, automation of advertising and improvement of SEO.

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]]> https://digital.hec.ca/en/blog/how-ai-is-revolutionizing-digital-marketing/feed/ 0 AI: The solution to influencer marketing https://digital.hec.ca/en/blog/ai-the-solution-to-influencer-marketing/ https://digital.hec.ca/en/blog/ai-the-solution-to-influencer-marketing/#respond Tue, 12 Nov 2024 00:28:54 +0000 https://digital.hec.ca/?p=60766 Influencer editing and creating a post with AI software like ChatGPT

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]]> https://digital.hec.ca/en/blog/ai-the-solution-to-influencer-marketing/feed/ 0 How TikTok uses neuromarketing to boost product promotion https://digital.hec.ca/en/blog/how-tiktok-uses-neuromarketing-to-boost-product-promotion/ https://digital.hec.ca/en/blog/how-tiktok-uses-neuromarketing-to-boost-product-promotion/#respond Mon, 11 Nov 2024 13:59:11 +0000 https://digital.hec.ca/?p=59941 In the world of digital marketing, TikTok has emerged as a powerful platform for product promotion, especially when viewed through the lens of neuromarketing. Neuromarketing applies neuroscience principles to marketing, leveraging emotional responses and brain activity to enhance consumer engagement. “95% of our purchase decision making takes place in the subconscious mind.” – Gerald Zaltman […]

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]]> https://digital.hec.ca/en/blog/how-tiktok-uses-neuromarketing-to-boost-product-promotion/feed/ 0 The Demise of Third-Party Cookie: What Alternative can Facebook use to improve Digital Market Strategy?  https://digital.hec.ca/en/blog/the-demise-of-third-party-cookie-what-alternative-can-facebook-use-to-improve-digital-market-strategy/ https://digital.hec.ca/en/blog/the-demise-of-third-party-cookie-what-alternative-can-facebook-use-to-improve-digital-market-strategy/#respond Mon, 11 Nov 2024 05:12:44 +0000 https://digital.hec.ca/?p=60446 Over a long period, cookies have been used significantly in digital advertising. It is one of the most useful approaches to enabling precise ad targeting and personalized user experiences. However, the growing pressure on digital advertising is caused by increasing awareness of privacy and the introduction of privacy-centered European laws (GDPR and ePrivacy). It has […]

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]]> https://digital.hec.ca/en/blog/the-demise-of-third-party-cookie-what-alternative-can-facebook-use-to-improve-digital-market-strategy/feed/ 0 The Role of Augmented Reality (AR) in Digital Marketing: Transforming Consumer Experiences https://digital.hec.ca/en/blog/augmented-reality-digital-marketing/ https://digital.hec.ca/en/blog/augmented-reality-digital-marketing/#respond Mon, 11 Nov 2024 03:39:40 +0000 https://digital.hec.ca/?p=60430 In today’s fast-paced digital world, brands are constantly looking for ways to stand out and connect with consumers on a deeper level. Augmented reality (AR) is emerging as a valuable tool in digital marketing, Providing immersive and interactive experiences that bridges the gap between the digital and physical worlds. From virtual try-ons to interactive ads, […]

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