Marketing Strategy Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/marketing-strategy/ Fait par des étudiants pour des étudiants Tue, 31 Mar 2026 18:59:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://digital.hec.ca/wp-content/uploads/2025/09/Favicone-150x150.png Marketing Strategy Archives - Marketing numérique | Digital Marketing | HEC Montréal https://digital.hec.ca/en/blog/category/marketing-strategy/ 32 32 Influencer Marketing: The Strategy Reshaping the Fashion Industry  https://digital.hec.ca/en/blog/influencer-marketing-the-strategy-reshaping-the-fashion-industry/ https://digital.hec.ca/en/blog/influencer-marketing-the-strategy-reshaping-the-fashion-industry/#respond Thu, 19 Mar 2026 13:12:56 +0000 https://digital.hec.ca/?p=76260 The arrival of social media has greatly changed how products are promoted in the fashion industry. Today, influencer marketing is one of the main strategies used by fashion brands. It allows them to connect with their desired target consumers in more engaging ways.  Many fashion brands now understand that partnering with influencers is one of […]

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]]> https://digital.hec.ca/en/blog/influencer-marketing-the-strategy-reshaping-the-fashion-industry/feed/ 0 How Luka Dončić Builds a Global Personal Brand Through Digital Marketing https://digital.hec.ca/en/blog/luka-doncic-digital-marketing-personal-brand/ https://digital.hec.ca/en/blog/luka-doncic-digital-marketing-personal-brand/#respond Thu, 19 Mar 2026 12:07:58 +0000 https://digital.hec.ca/?p=77417 “Discover how Luka Dončić uses digital marketing and social media to build a global personal brand and increase fan engagement.” In today’s world where digital marketing plays a big role, it’s not only important for athletes to perform well but also to build a strong personal brand. A great example of how digital marketing can […]

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]]> https://digital.hec.ca/en/blog/luka-doncic-digital-marketing-personal-brand/feed/ 0 Digital Marketing in football: How Clubs Transform the Fan Experience https://digital.hec.ca/en/blog/digital-marketing-football-clubs-transform-fan-experience/ https://digital.hec.ca/en/blog/digital-marketing-football-clubs-transform-fan-experience/#respond Thu, 19 Mar 2026 05:21:11 +0000 https://digital.hec.ca/?p=75515 Football growth Champions League, World Cup, and national league games are key events that fans mark in their calendars and look forward to. Football is the most popular sport, captivating hundreds of millions of people. Top clubs are more than simply sports teams; they are also global brands generating significant revenue. The football market is […]

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]]> https://digital.hec.ca/en/blog/digital-marketing-football-clubs-transform-fan-experience/feed/ 0 Press Trips Marketing: The Rise of a New Influencer Strategy https://digital.hec.ca/en/blog/press-trips-marketing-strategy/ https://digital.hec.ca/en/blog/press-trips-marketing-strategy/#respond Thu, 19 Mar 2026 00:58:43 +0000 https://digital.hec.ca/?p=77116 What Are Press Trips? In recent years, press trips, also known as media trips, have seen considerable growth among many brands. This marketing tool involves inviting journalists and influencers to discover new products just before their launch, promote them, and share their impressions with their audience. Recently, several influencer shared on social media posts about […]

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]]> https://digital.hec.ca/en/blog/press-trips-marketing-strategy/feed/ 0 How AI Is Changing Consumer Trust in Digital Marketing https://digital.hec.ca/en/blog/ai-consumer-trust-in-digital-marketing/ https://digital.hec.ca/en/blog/ai-consumer-trust-in-digital-marketing/#respond Wed, 18 Mar 2026 22:46:31 +0000 https://digital.hec.ca/?p=75517 Most of us have already experienced the strange moment when a product we have talked about suddenly appears through an advertisement on our phone. Whether this is a coincidence or algorithmic targeting, the perception consumers get from this is a direct reflection of growing concerns about how AI in digital marketing influences consumer behaviour and […]

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]]> https://digital.hec.ca/en/blog/ai-consumer-trust-in-digital-marketing/feed/ 0 Food Influencers: Their Impact on Restaurant Marketing https://digital.hec.ca/en/blog/food-influencers-impact-on-restaurant-marketing/ https://digital.hec.ca/en/blog/food-influencers-impact-on-restaurant-marketing/#respond Wed, 18 Mar 2026 20:46:42 +0000 https://digital.hec.ca/?p=76530 The rise of food influencers As a result, restaurants are now competing on a different front. Instead of their goal being featured in traditional articles or guides, many restaurants now gain visibility through food influencers who share photos, reviews, and experiences with their followers. Social media has become an important space for discovering restaurants and […]

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]]> https://digital.hec.ca/en/blog/food-influencers-impact-on-restaurant-marketing/feed/ 0 From F1 to Entertainment: How Digital Marketing Transformed Formula 1 https://digital.hec.ca/en/blog/how-digital-marketing-entertainement-transformed-f1/ https://digital.hec.ca/en/blog/how-digital-marketing-entertainement-transformed-f1/#respond Wed, 18 Mar 2026 04:39:14 +0000 https://digital.hec.ca/?p=76809 “F1: The Movie” has been a digital marketing masterclass for the sport of F1. It impacted a big audience and received a lot of praise, going further than the Netflix series “Drive to Survive”. “How they adapted the script was fantastic because it was credible […] It’s good entertainment.” said Toto Wolff, Austrian Team Principal […]

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]]> https://digital.hec.ca/en/blog/how-digital-marketing-entertainement-transformed-f1/feed/ 0 Micro-Influencer Strategy: The Human Side of Digital Marketing https://digital.hec.ca/en/blog/micro-influencer-marketing-strategy/ https://digital.hec.ca/en/blog/micro-influencer-marketing-strategy/#respond Tue, 17 Mar 2026 22:37:10 +0000 https://digital.hec.ca/?p=77086 Looking at nowadays digital marketing trends, we can see that big banners and classic publicity are not as effective as it was. Instead, modern audiences are seeking trust and honest human connections. Because of this change in consumer behaviour, companies must now prioritize genuine human connection over mass-market reach, by focusing on smaller and highly […]

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]]> https://digital.hec.ca/en/blog/micro-influencer-marketing-strategy/feed/ 0 Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries https://digital.hec.ca/en/blog/transmedia-storytelling-marketing/ https://digital.hec.ca/en/blog/transmedia-storytelling-marketing/#respond Tue, 17 Mar 2026 18:42:15 +0000 https://digital.hec.ca/?p=76707 Storytelling has already proven itself as a powerful marketing tool. According to Forbes, it builds emotional bonds between brands and consumers. It boosts brand recognition while leaving a more impressive memory than simple information delivery ever could. Marketing has evolved well beyond simple content exposure to maximize immersion and engagement by drawing customers into a […]

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]]> https://digital.hec.ca/en/blog/transmedia-storytelling-marketing/feed/ 0 Her Product, His Eyes: How the male gaze shapes women’s products https://digital.hec.ca/en/blog/how-the-male-gaze-in-marketing-shapes-womens-products/ https://digital.hec.ca/en/blog/how-the-male-gaze-in-marketing-shapes-womens-products/#respond Tue, 17 Mar 2026 18:28:00 +0000 https://digital.hec.ca/?p=76495 You would think that in 2026, we would have moved past using the male gaze in marketing. However, many campaigns that should have been tailored to women, still use visual cues designed to attract the opposite sex. A campaign can easily generate visibility, clicks and engagement and yet fail to create a true connection with […]

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