Digital Media Campaigns Archives - Marketing numérique | Digital Marketing | HEC Montréal

How AI Is Changing Consumer Trust in Digital Marketing

schemmacarenaluna — Wed, 18 Mar 2026 22:46:31 +0000

Most of us have already experienced the strange moment when a product we have talked about suddenly appears through an advertisement on our phone. Whether this is a coincidence or algorithmic targeting, the perception consumers get from this is a direct reflection of growing concerns about how AI in digital marketing influences consumer behaviour and […]

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Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries

doyeonseo — Tue, 17 Mar 2026 18:42:15 +0000

Storytelling has already proven itself as a powerful marketing tool. According to Forbes, it builds emotional bonds between brands and consumers. It boosts brand recognition while leaving a more impressive memory than simple information delivery ever could. Marketing has evolved well beyond simple content exposure to maximize immersion and engagement by drawing customers into a […]

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Her Product, His Eyes: How the male gaze shapes women’s products

dapontelaramaria — Tue, 17 Mar 2026 18:28:00 +0000

You would think that in 2026, we would have moved past using the male gaze in marketing. However, many campaigns that should have been tailored to women, still use visual cues designed to attract the opposite sex. A campaign can easily generate visibility, clicks and engagement and yet fail to create a true connection with […]

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Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

mohdnazryhanndanishbin — Tue, 11 Nov 2025 16:57:07 +0000

Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I am a musician, and I often face these struggles when marketing my music. In the ’90s, you needed to be signed to a label to get your music heard. These […]

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Restaurant marketing : The keys to a strong digital presence

tremblaypierrealexandre — Tue, 11 Nov 2025 16:41:20 +0000

After COVID hit, the restaurant industry collapsed. Facing major obstacles, from dining rooms being shut down, to a wide range of employees leaving the industry for good, owners were left with struggling businesses. Today, the living wage hardly allows consumers to eat out. Therefore, a strong restaurant digital presence plays a major role across an […]

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Using the Power of Social Media: Promoting Mental Health Awareness

Kim Juliette Zijlema — Tue, 11 Nov 2025 13:33:36 +0000

The new generation needs to rethink the potential power of digital marketing to positively influence youth’s mental health. Gen Z is notorious for representing the most threatened generation to developing anxiety and depression. Nearly 15% of 12–25-year-olds experience mental health conditions which often lead to more critical diseases. To put that into perspective, that equates […]

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Nostalgia Marketing: How Brands Turn Memories Into Sales

Lisa Medkour — Tue, 11 Nov 2025 13:00:00 +0000

Vintage bicycle representing nostalgia marketing.

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Digital Marketing Lessons from Barbie and Oppenheimer: How Two Campaigns Ruled the Internet

lizarragamaganajimena — Tue, 11 Nov 2025 10:22:25 +0000

The Barbenheimer phenomenon proved that digital marketing in film can turn two completely opposite movie releases into a global cultural sensation. On July 21st, Barbie and Oppenheimer premiered, getting people to talk online. In fact, fans didn’t just chat online, many people even showed up dressed in pink the day of the release, as well […]

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The Playbook of a Showgirl: Taylor Swift’s Digital Marketing Strategy

Jessica Fraanje — Tue, 11 Nov 2025 00:41:46 +0000

Taylor Swift's 'The Life of a Showgirl' isn't just an album, it's a digital marketing masterclass. From SEO strategies to colour branding and storytelling, Swift recasts her music into a marketing phenomenon, creating a global fan community.

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Social Media Advertising: Why 91% of Users Ignore Your Ads

dubaillayeliott — Mon, 10 Nov 2025 22:40:14 +0000

Let me guess, you have been using social media advertising with high hopes, only to watch your brand engagement plummet week after week? Don’t worry, you are not alone. Instagram’s median engagement rate collapsed from 2.94% to 0.61% in just one year, and it’s costing brands billions. Meanwhile, 5.42 billion social media users spend an […]

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