Content Marketing Archives - Marketing numérique | Digital Marketing | HEC Montréal

Content Marketing Strategy : How to engage the audience on Social Media

ghaouiamel — Thu, 19 Mar 2026 02:07:55 +0000

In today’s digital world, it has become a must for businesses to create an effective content marketing strategy in order to stand out in the digital scene. A strong content marketing strategy is defined as “the planning, creation, distributions, and control of content across digital channels, such as websites and social media platforms.” The ultimate […]

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How is generative AI changing the way consumers discover and consumes online content?

leejiaweneve — Wed, 18 Mar 2026 21:50:59 +0000

How is generative AI changing the way consumers discover and consumes online content?- Go WordPress AI-Powered Personalisation AI powered personalisation refers to how AI are able to tailor its recommendations to consumers based on their interests, making digital experience more personalised and automated. Social media platforms such as Facebook, Instagram, TikTok are utalising such advantage […]

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Food Influencers: Their Impact on Restaurant Marketing

guentouriyasmine — Wed, 18 Mar 2026 20:46:42 +0000

The rise of food influencers As a result, restaurants are now competing on a different front. Instead of their goal being featured in traditional articles or guides, many restaurants now gain visibility through food influencers who share photos, reviews, and experiences with their followers. Social media has become an important space for discovering restaurants and […]

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Social Media Algorithms: How they decide what you see

cicardobenedetta — Wed, 18 Mar 2026 18:51:46 +0000

Every time users open platforms such as Instagram, TikTok or Facebook, they get to see their own personalised feed of content. However, even if it might look like a coincidence, this content does not appear randomly. Instead, a social media algorithm decides which posts appear first and which ones remain less visible. As a result, […]

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Transmedia Storytelling as a Marketing Tool: Break Through Digital Boundaries

doyeonseo — Tue, 17 Mar 2026 18:42:15 +0000

Storytelling has already proven itself as a powerful marketing tool. According to Forbes, it builds emotional bonds between brands and consumers. It boosts brand recognition while leaving a more impressive memory than simple information delivery ever could. Marketing has evolved well beyond simple content exposure to maximize immersion and engagement by drawing customers into a […]

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Stratégie de contenu Instagram : Comprendre l’algorithme

Annaëlle Ferland — Fri, 13 Mar 2026 19:32:37 +0000

Comprendre l’algorithme d’Instagram est essentiel pour optimiser une stratégie de contenu sur cette plateforme et atteindre des objectifs de performance. Ainsi, comment faire pour plaire à l’algorithme d’Instagram? Voici quelques pratiques pour y parvenir, qui seront abordées plus en détail dans ce texte : Comment fonctionne l’algorithme d’Instagram? L’algorithme d’Instagram cherche à présenter du contenu qui […]

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How Generative AI is Changing Content Creation

doganselin — Mon, 17 Nov 2025 14:24:14 +0000

A digital creator’s workspace showcasing modern content creation tools, from video editing consoles to AI-powered workflows. This setup represents how generative AI is transforming the creative process in digital marketing

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Social Media Marketing for Music: How to get more streams and grow your fanbase in 2025

mohdnazryhanndanishbin — Tue, 11 Nov 2025 16:57:07 +0000

Many people are trying to make it in music, but what makes you different? How will you get people to care about your music? I am a musician, and I often face these struggles when marketing my music. In the ’90s, you needed to be signed to a label to get your music heard. These […]

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TIKTOK Music Discovery FYP and How Fans Find New Songs

kombedaniel — Tue, 11 Nov 2025 16:17:33 +0000

Overview Over the years, we have been able to witness the rise of TikTok and its use of Music discovery within users FYP feed, this trend has completely changed how people discover new songs. Instead of the traditional ways of relying on radio or curated playlists, audiences now discover music through short-form videos that appear […]

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Nostalgia Marketing: How Brands Turn Memories Into Sales

Lisa Medkour — Tue, 11 Nov 2025 13:00:00 +0000

Vintage bicycle representing nostalgia marketing.

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