{"id":79814,"date":"2026-11-10T00:59:49","date_gmt":"2026-11-10T05:59:49","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=79814"},"modified":"2026-11-10T01:20:54","modified_gmt":"2026-11-10T06:20:54","slug":"instagram-marketing-how-to-improve-your-strategies-in-2026","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/instagram-marketing-how-to-improve-your-strategies-in-2026\/","title":{"rendered":"Instagram Marketing Strategies: Grow Your Business in 2026"},"content":{"rendered":"\n

Instagram is one of the most popular social media platforms, with around three billion monthly users. This massive audience offers a great opportunity for businesses and content creators trying to increase their visibility. Moreover, according to Meta, watching Reels represents 50% of all the time spent on Instagram in 2026. This shows the importance of short-form video content (Reels) and its potential for marketing strategies on Instagram. <\/p>\n\n\n\n

On the other hand, Instagram is constantly updating its algorithms and content guidelines while adding new features. As a result, regularly adapting your Instagram marketing strategies is essential. In this article, we will explore three important aspects of Instagram marketing in 2026: <\/p>\n\n\n\n

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  1. Organic content and paid marketing strategies<\/li>\n\n\n\n
  2. How to take advantage of the Instagram algorithm<\/li>\n\n\n\n
  3. Why you should start using AI automation on Instagram<\/li>\n<\/ol>\n\n\n\n

    1. Organic and Paid Instagram Marketing Strategies <\/h2>\n\n\n\n

    What should you know before starting a new Instagram marketing strategy?<\/h4>\n\n\n\n

    Before starting a new Instagram marketing strategy, you need to define marketing goals and understand who you are targeting. Indeed, marketing goals should be in SMART form: specific, measurable, achievable, relevant, and time-bound. Thus, here are some good examples of SMART marketing goals, according to Lina from CreatorFlow<\/a>: <\/p>\n\n\n\n