{"id":73049,"date":"2025-11-11T09:44:06","date_gmt":"2025-11-11T14:44:06","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=73049"},"modified":"2025-11-11T09:44:07","modified_gmt":"2025-11-11T14:44:07","slug":"how-coffee-shops-can-use-social-media-to-strengthen-community","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/","title":{"rendered":"How Coffee Shops Can Use Social Media to Strengthen Community"},"content":{"rendered":"\n
In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly about the sense of community building with its clients. Many local caf\u00e9s are blowing up online because they are seen as community hubs rather than a simple place to grab your morning coffee. With approximately 65% of the world\u2019s population using social media in 2025, coffee shops are presented with an amazing opportunity to use these platforms as a tool to strengthen their social media strategy. If only one-third of their clients are active online, then a coffee shop\u2019s digital presence isn\u2019t optional, it has become essential. Today\u2019s most successful coffee shops are the ones that bring followers to become friends and customers to evolve into a community.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Coffee shops have a history of being seen as community spaces, they are places to meet people, to work and to connect with local surroundings. This social aspect helps set independent coffee shops apart from larger chain restaurants. A study by Mintel showed that more than half of coffee consumers believe community-based caf\u00e9s help build local social bonds. People don\u2019t just come for the taste of coffee, but mostly for the values and emotions they associate with the place.<\/p>\n\n\n\n
Therefore, sharing the story of the shop and its involvement to sustainability, local sourcing, or the people behind the counter, is a great way to extend the feeling of community beyond its walls. This is why coffee shop marketing can be so powerful, especially when it\u2019s focused on authenticity and connection.<\/p>\n\n\n\n
Simple Social Media Strategies for Coffee Shops<\/h3>\n\n\n\n
Social media strategies allow independent coffee shops to shine a light on their unique personalities and maintain a real relationship with their clients. Here are a few simple ways to use digital marketing effectively:<\/p>\n\n\n\n
\u2022 Sharing authentic moments by publishing behind-the-scenes videos, photos of latte art, or daily stories helps create that human connection. Authenticity helps build trust with clients and that trust, in turn, helps create customer loyalty. \u2022 Featuring your customers by encouraging them to tag your coffee shop in their posts or by organizing photo contests helps get your clients involved and feeling valued. A study in the Journal of Business and Economic Development<\/em> has shown that there\u2019s an increase in customer satisfaction and loyalty when they engage with brands on social media. \u2022 Supporting local causes and collaborations by partnering with nearby bakeries, local artists or nonprofits helps highlight your shared community values. These partnerships inspire conversations inside the caf\u00e9 and across social media, creating a deeper bond between your brand and its community.<\/p>\n\n\n\n
The Importance of Local Communities<\/h3>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
\n
Specifically for coffee shops in Canada, the potential audience is quite large, with over 25 million Canadians using Facebook every month. Local caf\u00e9s can reach most of their community without even leaving their building. Therefore, they should post regularly on Facebook, Instagram, and TikTok, as well as respond to comments and reviews. This is an easy and effective social media strategy to make customers feel seen and appreciated. Focusing on community-based coffee shop marketing is not about the number of followers but rather about engagement such as likes, story replies and returning customers who recognize your caf\u00e9 online. When a coffee shop has high engagement, it usually signals a stronger bond with its audience. Over time, this translates into customer loyalty and higher foot traffic.<\/p>\n<\/div>\n\n\n\n
On a global market, the coffee industry is valued at 237 billion USD, making it harder than ever to stand out. The caf\u00e9s that manage to outshine others are the ones that focus on people rather than discounts. They use coffee shop marketing through social media to share authentic stories and showcase their values by engaging with their community. This allows them to create something much more powerful than a simple marketing campaign such as a real sense of belonging. When these stories are told with authenticity and sincerity, each publication becomes more than just content they becomes an invitation to connect.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Sources<\/h4>\n\n\n\n
\n
DataReportal (2025). Global Social Media Statistics.<\/em><\/li>\n\n\n\n
Mintel (2023). The Coffee and Coffee Shop Industries: What Consumers Want in Coffee.<\/em><\/li>\n\n\n\n
Journal of Business and Economic Development (2020). Social Media Engagement and Customer Loyalty in Coffee Retail.<\/em><\/li>\n\n\n\n
FreedomSEO (2025). Social Media for Local Businesses in Canada: Essential 2025 Tips for Canadians.<\/em><\/li>\n\n\n\n
UBC Small Business Accelerator (2025). Coffee Shop Market Overview.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly about the sense of community building with its clients. Many local caf\u00e9s are blowing up online because they are seen as community hubs rather than a simple place to […]<\/p>\n","protected":false},"author":1984,"featured_media":73230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1611,2579,1],"tags":[636],"class_list":{"0":"post-73049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing-numerique","9":"category-non-classifiee","10":"tag-digital-marketing-en"},"acf":[],"yoast_head":"\n
How Coffee Shops Can Use Social Media to Strengthen Community How Coffee Shops Can Use Social Media to Strengthen Community<\/title>\n<meta name=\"description\" content=\"In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly Discover how coffee shop marketing through social media helps coffee shops strengthen community, build customer loyalty and stand out in a competitive market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Coffee Shops Can Use Social Media to Strengthen Community How Coffee Shops Can Use Social Media to Strengthen Community\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly Discover how coffee shop marketing through social media helps coffee shops strengthen community, build customer loyalty and stand out in a competitive market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-ca.facebook.com\/HECMontreal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T14:44:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T14:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"breseealexa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"breseealexa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/\"},\"author\":{\"name\":\"breseealexa\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/3b27e3e951f169f1f3da46e723c0f0b9\"},\"headline\":\"How Coffee Shops Can Use Social Media to Strengthen Community\",\"datePublished\":\"2025-11-11T14:44:06+00:00\",\"dateModified\":\"2025-11-11T14:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/\"},\"wordCount\":739,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg\",\"keywords\":[\"digital marketing\"],\"articleSection\":[\"Marketing num\u00e9rique\",\"Marketing num\u00e9rique\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/\",\"name\":\"How Coffee Shops Can Use Social Media to Strengthen Community How Coffee Shops Can Use Social Media to Strengthen Community\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg\",\"datePublished\":\"2025-11-11T14:44:06+00:00\",\"dateModified\":\"2025-11-11T14:44:07+00:00\",\"description\":\"In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly Discover how coffee shop marketing through social media helps coffee shops strengthen community, build customer loyalty and stand out in a competitive market.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg\",\"width\":1280,\"height\":1920,\"caption\":\"coffee shop marketing community social media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/how-coffee-shops-can-use-social-media-to-strengthen-community\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Coffee Shops Can Use Social Media to Strengthen Community\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"name\":\"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al\",\"description\":\"Fait par des \u00e9tudiants pour des \u00e9tudiants\",\"publisher\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#organization\",\"name\":\"HEC Montr\u00e9al\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"contentUrl\":\"https:\\\/\\\/digital.hec.ca\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Favicone.png\",\"width\":512,\"height\":512,\"caption\":\"HEC Montr\u00e9al\"},\"image\":{\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-ca.facebook.com\\\/HECMontreal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HECMontreal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/#\\\/schema\\\/person\\\/3b27e3e951f169f1f3da46e723c0f0b9\",\"name\":\"breseealexa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c56eac2c4fbb7677c1c151de29572ee7bb762511e49f4fd2f558b0961c8dec0?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c56eac2c4fbb7677c1c151de29572ee7bb762511e49f4fd2f558b0961c8dec0?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c56eac2c4fbb7677c1c151de29572ee7bb762511e49f4fd2f558b0961c8dec0?s=96&r=g\",\"caption\":\"breseealexa\"},\"url\":\"https:\\\/\\\/digital.hec.ca\\\/en\\\/blog\\\/author\\\/breseealexa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Coffee Shops Can Use Social Media to Strengthen Community How Coffee Shops Can Use Social Media to Strengthen Community","description":"In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly Discover how coffee shop marketing through social media helps coffee shops strengthen community, build customer loyalty and stand out in a competitive market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/","og_locale":"en_US","og_type":"article","og_title":"How Coffee Shops Can Use Social Media to Strengthen Community How Coffee Shops Can Use Social Media to Strengthen Community","og_description":"In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly Discover how coffee shop marketing through social media helps coffee shops strengthen community, build customer loyalty and stand out in a competitive market.","og_url":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/","og_site_name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","article_publisher":"https:\/\/fr-ca.facebook.com\/HECMontreal\/","article_published_time":"2025-11-11T14:44:06+00:00","article_modified_time":"2025-11-11T14:44:07+00:00","og_image":[{"width":1280,"height":1920,"url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"breseealexa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"breseealexa","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#article","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/"},"author":{"name":"breseealexa","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/3b27e3e951f169f1f3da46e723c0f0b9"},"headline":"How Coffee Shops Can Use Social Media to Strengthen Community","datePublished":"2025-11-11T14:44:06+00:00","dateModified":"2025-11-11T14:44:07+00:00","mainEntityOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/"},"wordCount":739,"commentCount":0,"publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg","keywords":["digital marketing"],"articleSection":["Marketing num\u00e9rique","Marketing num\u00e9rique","Non classifi\u00e9(e)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/","url":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/","name":"How Coffee Shops Can Use Social Media to Strengthen Community How Coffee Shops Can Use Social Media to Strengthen Community","isPartOf":{"@id":"https:\/\/digital.hec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#primaryimage"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#primaryimage"},"thumbnailUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg","datePublished":"2025-11-11T14:44:06+00:00","dateModified":"2025-11-11T14:44:07+00:00","description":"In today\u2019s digital reality, the success of a coffee shop marketing strategy relies on more than great picture of its espresso and pastries. It is mainly Discover how coffee shop marketing through social media helps coffee shops strengthen community, build customer loyalty and stand out in a competitive market.","breadcrumb":{"@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#primaryimage","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/brooke-cagle-9fHMo1-5Io8-unsplash-scaled.jpg","width":1280,"height":1920,"caption":"coffee shop marketing community social media"},{"@type":"BreadcrumbList","@id":"https:\/\/digital.hec.ca\/en\/blog\/how-coffee-shops-can-use-social-media-to-strengthen-community\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/digital.hec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"How Coffee Shops Can Use Social Media to Strengthen Community"}]},{"@type":"WebSite","@id":"https:\/\/digital.hec.ca\/en\/#website","url":"https:\/\/digital.hec.ca\/en\/","name":"Marketing num\u00e9rique | Digital Marketing | HEC Montr\u00e9al","description":"Fait par des \u00e9tudiants pour des \u00e9tudiants","publisher":{"@id":"https:\/\/digital.hec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital.hec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digital.hec.ca\/en\/#organization","name":"HEC Montr\u00e9al","url":"https:\/\/digital.hec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","contentUrl":"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/09\/Favicone.png","width":512,"height":512,"caption":"HEC Montr\u00e9al"},"image":{"@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-ca.facebook.com\/HECMontreal\/","https:\/\/www.youtube.com\/user\/HECMontreal"]},{"@type":"Person","@id":"https:\/\/digital.hec.ca\/en\/#\/schema\/person\/3b27e3e951f169f1f3da46e723c0f0b9","name":"breseealexa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c56eac2c4fbb7677c1c151de29572ee7bb762511e49f4fd2f558b0961c8dec0?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c56eac2c4fbb7677c1c151de29572ee7bb762511e49f4fd2f558b0961c8dec0?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c56eac2c4fbb7677c1c151de29572ee7bb762511e49f4fd2f558b0961c8dec0?s=96&r=g","caption":"breseealexa"},"url":"https:\/\/digital.hec.ca\/en\/blog\/author\/breseealexa\/"}]}},"views":70,"_links":{"self":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/73049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/comments?post=73049"}],"version-history":[{"count":5,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/73049\/revisions"}],"predecessor-version":[{"id":73493,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/posts\/73049\/revisions\/73493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media\/73230"}],"wp:attachment":[{"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/media?parent=73049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/categories?post=73049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital.hec.ca\/en\/wp-json\/wp\/v2\/tags?post=73049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"coffee](\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/alisa-anton-FbRGK2rZs8g-unsplash-1-768x1024.jpg\")
<\/figure>\n<\/div>\n\n\n![\"local](\"https:\/\/digital.hec.ca\/wp-content\/uploads\/2025\/11\/rizky-subagja-1k7TnX5GAww-unsplash-1-683x1024.jpg\")
<\/figure>\n<\/div>\n\n\n