{"id":72431,"date":"2025-11-10T11:35:18","date_gmt":"2025-11-10T16:35:18","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=72431"},"modified":"2025-11-10T11:37:32","modified_gmt":"2025-11-10T16:37:32","slug":"when-ai-humanization-gone-too-far","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/when-ai-humanization-gone-too-far\/","title":{"rendered":"What happen if the line between AI and human disappear\u2026 ?"},"content":{"rendered":"
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If you are a hermit that lives in the deep forest of Greenland inside a cave, you may not have seen this video; otherwise, if you have at least one social media account, such as TikTok or Instagram, you\u2019ve seen this video at least once. Which reel am I talking about? Have you ever seen those videos where a big white gorilla is speaking like a human, vlogging, making jokes, running, laughing, etc.? Sorry to disturb the party, but this is fully AI-generated. You will tell me, \u201cIt\u2019s obvious, a gorilla cannot speak,\u201d but I will argue: if AI can make a gorilla speak like a real human, how far can it go<\/strong>? What happens if you replace<\/strong> the gorilla with a human figure? Would you say it\u2019s also obvious<\/strong>?<\/em><\/p>\n\n\n\n

Today, we’re going to discuss the <\/em>humanization of AI<\/strong> in digital marketing strategies, what makes it a concern for consumers, and how we can distinguish between AI-generated content and human-created ads, videos, or posts.<\/em><\/p>\n\n\n\n

Understanding AI humanization <\/h2>\n\n\n
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30 November 2022<\/strong>, the day that people must remember: the introduction of OpenAI and the release of ChatGPT. This day is the turning point<\/strong> where artificial intelligence became an essential tool in human behavior. At the beginning, ChatGPT was used mainly to edit text, give information, correct grammar, etc. Nowadays, in 2025, AI has taken on a whole new dimension. Companies<\/strong>, individuals<\/strong>, and the government<\/strong> all use AI as a tool for growth<\/em><\/strong>, with a goal to even create human videos, human voices, and imitate human behavior and action.<\/p>\n\n\n\n

The concept of \u201cAI humanization\u201d is simply the process of making AI-generated text or videos sound and feel as if they were written by a real person. The use of online tools to add human tone, emotions, and personal storytelling is key.<\/p>\n\n\n\n

For example, Google has an exceptional AI called Gemini. What you may want to know is that they just launched the Gemini 2.0, in which you can have conversations or even tell stories. Google implemented an AI humanized voice, so it will respond in a human voice, with tone, vocabulary, and emotions. <\/em><\/p>\n\n\n\n

AI’s role in today\u2019s digital marketing <\/h2>\n\n\n
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In 2019, Forbes<\/em> reported that 86% of consumers prefer interacting with a human over a chatbot<\/strong>. Since AI became a powerful tool for companies, individuals, and governments, they had to find ways to make it feel more human \u2014 the start of AI humanization. So, what is the role of a \u201chuman AI\u201d in digital marketing?<\/p>\n\n\n\n

AI in business is not just a tool but a partner<\/strong>. It learns from massive data sets, recognizing patterns and predicting consumer behavior. This allows companies to create personalized ads for their target audience. You might ask, \u201cWhy not just let humans create ads using AI data?\u201d So let\u2019s see an example. <\/p>\n\n\n\n

Imagine being Nike\u2019s director, wanting to increase sales among 18\u201324-year-old soccer fans. After comparing 28 companies, a study found <\/em>human ads perform well, but AI-enhanced versions outperform them by 75.7%<\/em><\/strong>. Clearly, human creativity combined with AI assistance delivers the best results.<\/em><\/p>\n\n\n\n

A humanized AI<\/strong> can transform company growth \u2014 driving more customers, engagement, and loyalty through emotion and authenticity in ads.<\/p>\n\n\n\n

Is AI a huge market in assets for the company ? <\/h2>\n\n\n\n

Humanized AI content is more engaging and emotional<\/strong>. It can create hundreds of personalized pieces in hours, capturing consumer attention and connection. It also makes your brand stand out<\/strong> from the competition. In a world of robotic revolution, humanized AI gives your voice uniqueness. Let\u2019s compare two situations: AI marketing and Human marketing messages. <\/p>\n\n\n\n

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AI: \u201cHello, dear customer. Our summer collection is now available with 30% off. Check our website\u201dA<\/p>\n<\/blockquote>\n\n\n\n

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Human: \u201cHey there, sneakerhead! Summer\u2019s coming \u2014 30% off all the sneakers you\u2019ve been eyeing! Check that now !\u201d<\/p>\n<\/blockquote>\n\n\n\n

The difference in tone makes the message feel alive and relatable. On social media, human-sounding AI posts spark curiosity and conversation<\/strong>. For example, asking questions like \u201cWhat\u2019s the saddest story you’ve lived with a sneaker?\u201d engages people emotionally and encourages sharing the content.<\/p>\n\n\n\n

The danger of humanizing AI chatbots <\/h2>\n\n\n
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The biggest danger: not distinguishing human from AI content<\/strong>. Some scams already use realistic AI ads. For instance, fake companies like \u201cMadMuscles\u201d have used military-style ads to trick users into giving financial information.<\/em><\/p>\n\n\n\n

Another issue: emotional manipulation<\/strong>. Psychologists warn that people may form emotional bonds with AI chatbots. Imagine a skincare chatbot that acts like a friend, saying:\u201cI totally get that, girl\u2026 You should try the GlowUp Night Serum.\u201d The empathy feels real, but it\u2019s programmed to sell. This raises ethical concerns, especially for younger users who may not realize the difference between genuine care and algorithmic persuasion.n.<\/p>\n\n\n\n

Sources<\/strong> <\/p>\n\n\n\n