{"id":69915,"date":"2025-11-10T12:34:24","date_gmt":"2025-11-10T17:34:24","guid":{"rendered":"https:\/\/digital.hec.ca\/?p=69915"},"modified":"2025-11-14T10:37:35","modified_gmt":"2025-11-14T15:37:35","slug":"linkedin-algorithm-2025","status":"publish","type":"post","link":"https:\/\/digital.hec.ca\/en\/blog\/linkedin-algorithm-2025\/","title":{"rendered":"LinkedIn algorithm in 2025: The B2B Channel That\u2019s Still Growing"},"content":{"rendered":"\n

This past year has been dominated by discussions on Generative Engine Optimization<\/em> (GEO). However, even if GEO is reshaping the digital marketing landscape, marketers shouldn’t overlook the growing power of the LinkedIn<\/a> <\/strong>algorithm.<\/strong> On July 30, 2025, LinkedIn boasted 1.2 billion members. This came with a 30% increase in comments, 20% in video uploads and a 9% revenue increase year-to-year1<\/a><\/sup>. These are useful signals for brands considering where to invest their digital marketing efforts. For LinkedIn marketing, these trends matter.<\/p>\n\n\n\n

Why LinkedIn grows with GEO<\/strong><\/h2>\n\n\n\n

AI is changing how people find new content. In Google AI mode, for example, it will still return a ranking of their best websites. Therefore, this shifts the way that brands optimize their website. They are not just for clicks (SEO strategy) but also now for context (GEO strategy).<\/p>\n\n\n\n


So where does LinkedIn fit into this? The platform, built for professionals, contains multiple posts about different professional news-related topics. In addition, those posts are made by experts in that field. This helps generative engines cite those posts when returning an answer to a user, as the context of the post is helpful to its feedback. That is the core of generative engine optimization (GEO). Brands that use that to their advantage can make a data-rich post on LinkedIn and then have an expanded version of it on their website. That would help the brand win discovery and also credibility in a generative engine ranking. According to a recent article by the Search Engine Journal, if you have your brand has a featured snippet on Google search, 60% of the time it will also be found in Google “AI overview”2<\/a><\/sup>.<\/p>\n\n\n\n

What the LinkedIn algorithm rewards<\/strong><\/h2>\n\n\n\n
\"Revendo<\/figure>\n\n\n\n

In 2025, the LinkedIn algorithm had some changes. Clickbait posts are now almost worthless; instead, real conversations are rewarded. For the post to be recommended higher than only first or second degree connections, it needs3<\/a><\/sup> 4<\/a><\/sup><\/p>\n\n\n\n